| Color in healthcare environments RB Tofle, B Schwarz, S Yoon, A Max-Royale Bonita, CA: The Coalition for Health Environments Research, 2004 | 141 | 2004 |
| Desired privacy and the impact of crowding on customer emotions and approach‐avoidance responses: waiting in a virtual reality restaurant J Hwang, SY Yoon, LJ Bendle International Journal of Contemporary Hospitality Management 24 (2), 224-250, 2012 | 137 | 2012 |
| Understanding usability and user experience of web-based 3D graphics technology SY Yoon, J Laffey, H Oh Intl. Journal of Human–Computer Interaction 24 (3), 288-306, 2008 | 100 | 2008 |
| Understanding the virtual tours of retail stores: how can store brand experience promote visit intentions? E Baek, HJ Choo, X Wei, SY Yoon International Journal of Retail & Distribution Management 48 (7), 649-666, 2020 | 98 | 2020 |
| How can virtual reality reshape furniture retailing? H Oh, SY Yoon, CR Shyu Clothing and Textiles Research Journal 26 (2), 143-163, 2008 | 83 | 2008 |
| What virtual reality can offer to the furniture industry H Oh, SY Yoon, J Hawley Journal of Textile and Apparel, Technology and Management 4 (1), 1-17, 2004 | 76 | 2004 |
| Store design: Visual complexity and consumer responses JY Jang, E Baek, SY Yoon, HJ Choo International Journal of Design, 2018 | 71 | 2018 |
| User attributes in processing 3D VR-enabled showroom: Gender, visual cognitive styles, and the sense of presence SY Yoon, YJ Choi, H Oh International Journal of Human-Computer Studies 82, 1-10, 2015 | 66 | 2015 |
| Augmented Reality, Virtual Reality and Their Effect on Learning Style in the Creative Design Process. T Chandrasekera, SY Yoon Design and Technology Education 23 (1), n1, 2018 | 62 | 2018 |
| Ergonomic workplace design for health, wellness, and productivity A Hedge CRC Press, 2016 | 55 | 2016 |
| Shopping behavioral intentions contributed by store layout and perceived crowding: An exploratory study using computer walk–through simulation A Alawadhi, SY Yoon Journal of Interior Design 41 (4), 29-46, 2016 | 45 | 2016 |
| Understanding design skills of the Generation Y: An exploration through the VR-KiDS project N D’Souza, SY Yoon, Z Islam Design Studies 32 (2), 180-209, 2011 | 42 | 2011 |
| Understanding furniture design choices using a 3D virtual showroom SY Yoon, H Oh, JY Cho Journal of Interior Design 35 (3), 33-50, 2010 | 33 | 2010 |
| Virtual environments with soundscapes: a study on immersion and effects of spatial abilities T Chandrasekera, SY Yoon, N D'Souza Environment and Planning B: Planning and Design 42 (6), 1003-1019, 2015 | 31 | 2015 |
| Where would you like to sit? Understanding customers' privacy-seeking tendencies and seating behaviors to create effective restaurant environments J Hwang, SY Yoon Journal of Foodservice Business Research 12 (3), 219-233, 2009 | 29 | 2009 |
| An exploratory study on visual merchandising of an apparel store utilizing 3D technology E Baek, HJ Choo, SY Yoon, H Jung, G Kim, H Shin, H Kim, H Kim Journal of Global Fashion Marketing 6 (1), 33-46, 2015 | 28 | 2015 |
| How consumers “see” a visually warm store: Differences between affective and cognitive processors E Baek, HJ Choo, H Oh, SY Yoon Journal of Consumer Behaviour 17 (2), 149-160, 2018 | 25 | 2018 |
| The effect of augmented and virtual reality interfaces in the creative design process T Chandrasekera, SY Yoon International Journal of Virtual and Augmented Reality (IJVAR) 2 (1), 1-13, 2018 | 25 | 2018 |
| The effect of tangible user interfaces on cognitive load in the creative design process T Chandrasekera, SY Yoon 2015 IEEE International Symposium on Mixed and Augmented Reality-Media, Art …, 2015 | 24 | 2015 |
| Social distancing and store choice in times of a pandemic T Rossetti, SY Yoon, RA Daziano Journal of Retailing and Consumer Services 65, 102860, 2022 | 23 | 2022 |
ho jung chooSeoul National UniversityVerified email at snu.ac.kr