What drives word‐of‐mouth in restaurants? P Longart International Journal of Contemporary Hospitality Management 22 (1), 121-128, 2010 | 147 | 2010 |
Electronic word-of-mouth: Successful communication strategies for restaurants G Fox, P Longart Tourism and hospitality management 22 (2), 211-223, 2016 | 67 | 2016 |
An investigation into restaurant attributes: A basis for a typology P Longart, E Wickens, A Bakir International Journal of Hospitality & Tourism Administration 19 (1), 95-123, 2018 | 51 | 2018 |
A stakeholder analysis of a service learning project for tourism development in An Ecuadorian Rural Community P Longart, E Wickens, W Ocaña, V Llugsha Journal of Hospitality, Leisure, Sport & Tourism Education 20, 87-100, 2017 | 44 | 2017 |
CONSUMER DECISION PROCESS IN RESTAURANT SELECTION: AN APPLICATION OF THE STYLIZED EKB MODEL. P Longart, E Wickens, A Bakir Market/Trziste 28 (2), 2016 | 25 | 2016 |
Understanding hotel maintenance management P Longart Journal of Quality Assurance in Hospitality & Tourism 21 (3), 267-296, 2020 | 19 | 2020 |
Consumer decision making in restaurant selection P Longart Buckinghamshire New University, 2015 | 16 | 2015 |
Branding Al Ain as a tourist destination P Longart, K Iankova Transnational Marketing Journal 10 (1), 5-25, 2022 | 8 | 2022 |
El turismo mundial y los efectos del COVID-19¿ Qué nos espera? P Longart, GV Llugsha Turismo y desarrollo desde un enfoque territorial y el COVID-19, 155-192, 2021 | 4 | 2021 |
Marketing after COVID-19: Crisis adaptation, innovation and sustainable technological advances K Iankova, P Longart Transnational Marketing Journal 10 (1), 2022 | 3 | 2022 |
Pursuing the Agenda 2030? A critical discourse analysis of decent work and economic growth in Ecuador's tourism policy EA Gordillo, P Longart International Journal of Tourism Policy 13 (4), 331-347, 2023 | 1 | 2023 |
Determining Attributes for Discrete Choice Experiments in Consumer Research P Longart Transnational Marketing Journal (TMJ) 10 (2), 425-441, 2022 | | 2022 |
Hospitality Analytics: Use of Discrete Choice Analysis for Decision Support P Longart Data Analytics in Marketing, Entrepreneurship, and Innovation, 53-82, 2021 | | 2021 |