| What is the relationship between trust and customer satisfaction? AD Zamry, SM Nayan Journal of undergraduate social science and technology 2 (2), 2020 | 48 | 2020 |
| Review on customer satisfaction NM Yussoff, SM Nayan Journal of Undergraduate Social Science and Technology 2 (2), 2020 | 39 | 2020 |
| Why Customer First? N Rosli, SM Nayan Journal of Undergraduate Social Science and Technology 2 (2), 2020 | 28 | 2020 |
| The price of customer satisfaction MAA Razak, SM Nayan Journal of Undergraduate Social Science and Technology 2 (2), 2020 | 26 | 2020 |
| The influence of service quality, brand image, trust, and price on customer satisfaction: Case of airline services MF Shamsudin, N Johari, S Nayan, SA Esa, B Kadir Innovare Academics Sciences Pvt. Ltd, 2020 | 20 | 2020 |
| Advertisement for growing business NA Ilyas, SM Nayan Journal of Undergraduate Social Science and Technology 2 (2), 2020 | 17 | 2020 |
| The effect of service quality on customer satisfaction towards Myrapid bus services MF Shamsudin Available at SSRN 3812084, 2020 | 15 | 2020 |
| WOW Your Customers: Tips to Retain Customers SIHS Isa, SM Nayan Journal of Undergraduate Social Science and Technology 2 (2), 2020 | 14 | 2020 |
| Customer loyalty in the fast food restaurants: Case of Gen Z MF Shamsudin, S Nayan, MF Ishak, SA Esa, S Hassan Journal of Critical Reviews 7 (19), 684-692, 2020 | 14 | 2020 |
| Role of price perceptions towards customer satisfaction MF Shamsudin, SM Nayan, MF Ishak, SA Esa, S Hassan Innovare Academics Sciences Pvt. Ltd, 2020 | 12 | 2020 |
| Make a customer, not a sale: Review on customer trust A Ruzanna, K Baharin, S Nayan Journal of Undergraduate Social Science and Technology 2 (2), 2015-2019, 2020 | 10 | 2020 |
| The consequence of food quality and atmosphere in fast food towards customer satisfaction MF Shamsudin, SM Nayan, MF Ishak, SA Esa, S Hassan Innovare Academics Sciences Pvt. Ltd, 2020 | 9 | 2020 |
| Role of trust towards business success AZM Azahari, SM Nayan Journal of Undergraduate Social Science and Technology 2 (2), 2020 | 8 | 2020 |
| Role of trust towards business success A Zarifah, M Azahari, S Nayan Journal of Undergraduate Social Science and Technology 2 (2), 2020 | 8 | 2020 |
| Rising customer satisfaction W Nur, S Wan, A Tajuddin, S Nayan Journal of Undergraduate Social Science and Technology 2 (2), 2020 | 8 | 2020 |
| The Role of Price in the Marketing Mix M Amirul, A Islaini, S Nayan Journal of Undergraduate Social Science and Technology 2 (2), 1-3, 2020 | 7 | 2020 |
| Service quality of mobile telecommunications service MF Shamsudin, NA Azmi, SM Nayan, SA Esa, B Kadir Journal of Critical Reviews 7 (19), 2020 | 7 | 2020 |
| Rising customer satisfaction WNSWA Tajuddin, SM Nayan Journal of Undergraduate Social Science and Technology 2 (2), 2020 | 4 | 2020 |
| Food quality and tourist satisfaction in tioman island MF Shamsudin, S Nayan, MF Ishak, SA Esa, S Hassan Journal of Critical Reviews 7 (19), 693-699, 2020 | 3 | 2020 |
| Understanding customer expectation in facial treatment services in Malaysia MF Shamsudin, NH Ramle, S Nayan, SA Esa Journal of Critical Reviews 7 (19), 637-648, 2020 | 3 | 2020 |