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Co-authors
- John R. HauserKirin Professor of Marketing, MITVerified email at mit.edu
- Glen L. UrbanProfessor MIT Sloan School of ManagementVerified email at mit.edu
- Michael BraunSouthern Methodist UniversityVerified email at smu.edu
- Erin MacDonaldAppleVerified email at apple.com
- Thomas S. GrucaTippie College of Business, University of IowaVerified email at uiowa.edu
- Walter NiqueProfessor da Escola de Administração da UFRGSVerified email at ufrgs.br
- Eitan MullerProfessor of Marketing, Stern School of Business, New York UniversityVerified email at stern.nyu.edu
- Yakov BartNortheastern UniversityVerified email at northeastern.edu
- Catherine TuckerSloan Distinguished Professor of Management, MITVerified email at mit.edu