| Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation I Cheah, I Phau Marketing Intelligence & Planning 29 (5), 452-472, 2011 | 617 | 2011 |
| Drivers and barriers toward reducing meat consumption I Cheah, AS Shimul, J Liang, I Phau Appetite 149, 104636, 2020 | 201 | 2020 |
| Antecedents and outcomes of brand prominence on willingness to buy luxury brands I Cheah, I Phau, C Chong, AS Shimul Journal of Fashion Marketing and Management 19 (4), 402-415, 2015 | 147 | 2015 |
| Factors influencing consumers’ attitudes and purchase intentions of e-deals I Cheah, I Phau, J Liang Marketing intelligence & planning 33 (5), 763-783, 2015 | 145 | 2015 |
| Investigating female shoppers’ attitude and purchase intention toward green cosmetics in South Africa AS Shimul, I Cheah, BB Khan Journal of Global Marketing 35 (1), 37-56, 2022 | 137 | 2022 |
| Moderating role of religious beliefs on attitudes towards charities and motivation to donate M Teah, M Lwin, I Cheah Asia Pacific Journal of Marketing and Logistics 26 (5), 738-760, 2014 | 100 | 2014 |
| Modelling effects of consumer animosity: Consumers' willingness to buy foreign and hybrid products I Cheah, I Phau, G Kea, YA Huang Journal of Retailing and Consumer Services 30, 184-192, 2016 | 99 | 2016 |
| Conceptualizing country-of-ingredient authenticity of luxury brands I Cheah, Z Zainol, I Phau Journal of Business Research 69 (12), 5819-5826, 2016 | 91 | 2016 |
| Motivations of playing digital games: A review and research agenda I Cheah, AS Shimul, I Phau Psychology & Marketing, 2022 | 75 | 2022 |
| Factors influencing generation Y’s purchase intentions of prototypical versus me-too brands V Quintal, I Phau, D Sims, I Cheah Journal of Retailing and Consumer Services 30, 175-183, 2016 | 69 | 2016 |
| Consumer attitude and intention toward ridesharing I Cheah, AS Shimul, J Liang, I Phau Relationship Marketing in Franchising and Retailing, 3-24, 2023 | 62 | 2023 |
| Marketing in the metaverse: Moving forward–What’s next? I Cheah, AS Shimul Journal of Global Scholars of Marketing Science 33 (1), 1-10, 2023 | 49 | 2023 |
| Conceptualising consumer regiocentrism: Examining consumers' willingness to buy products from their own region WJT Lee, I Cheah, I Phau, M Teah, B Abou Elenein Journal of Retailing and Consumer Services 32, 78-85, 2016 | 36 | 2016 |
| Idolizing “My Love from the Star”: Idol attachment and fanaticism of luxury brands I Cheah, J Liang, I Phau Psychology & Marketing 36 (2), 120-137, 2019 | 32 | 2019 |
| Consumers' preference for eco-friendly packaged products: pride vs guilt appeal AS Shimul, I Cheah Marketing Intelligence & Planning 41 (2), 186-198, 2023 | 31 | 2023 |
| Effects of “owned by” versus “made in” for willingness to buy Australian brands I Cheah, I Phau Marketing Intelligence & Planning 33 (3), 444-468, 2015 | 27 | 2015 |
| Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing AS Shimul, I Cheah, AJ Lou Appetite 166, 105428, 2021 | 24 | 2021 |
| Conceptualising consumer economic nationalistic tendencies: scale development and validation I Cheah, I Phau The International Review of Retail, Distribution and Consumer Research 25 (3 …, 2015 | 21 | 2015 |
| Straight eye for the queer ad: Attitudes, skepticism, inferences of manipulative intent and willingness to buy I Cheah, M Teah, S Lee, Z Davies Asia Pacific Journal of Marketing and Logistics 33 (5), 1220-1238, 2021 | 18 | 2021 |
| Young consumer’s attitude toward local versus foreign luxury brands I Cheah, AS Shimul, MH Ming Man Journal of Global Fashion Marketing 11 (4), 397-412, 2020 | 16 | 2020 |