| Fifteen years of customer engagement research: a bibliometric and network analysis LD Hollebeek, TG Sharma, R Pandey, P Sanyal, MK Clark Journal of Product & Brand Management 31 (2), 293-309, 2022 | 158 | 2022 |
| What drives customers towards mobile shopping? An integrative technology continuance theory perspective NK Jain, D Kaul, P Sanyal Asia Pacific Journal of Marketing and Logistics 34 (5), 922-943, 2021 | 45 | 2021 |
| Attractiveness of retail agglomeration based on product type: an experimental study P Sanyal, A Ghosh Available at SSRN 2989281, 2017 | 7 | 2017 |
| The Evolving New Topology of Marketing From A Design Weltanschauung Q Kamran, J van Dijk, S Topp, J Henseler AMA Summer Academic Conference 2020: Bridging Gaps: Marketing in an Age of …, 2020 | 5 | 2020 |
| What specific investments are critical in fostering buyer‐supplier relationships: Evidence from MSMEs in emerging economies P Sanyal, NK Jain, D Choudhury International Social Science Journal, 2023 | 2 | 2023 |
| Making of a social buyer: the role of knowledge capital authenticity and inter-firm communication in B2B sales situations P Sanyal, R Singh, R Singh Journal of Marketing Theory and Practice, 1-20, 2024 | 1 | 2024 |
| Five Stars: Putting Online Reviews to Work for Your Business P Sanyal South Asian Journal of Management 23 (3), 221, 2016 | 1 | 2016 |
| Relationships in Business to Business Marketing P Sanyal Available at SSRN 2566693, 2015 | 1 | 2015 |
| POWER OF HABIT FORMING PRODUCTS(HOW TO CREATE ENGAGING AND ADDICTIVE PRODUCT EXPERIENCES) S Priyavrat | | 2023 |
| Key Account Management in B2B Marketing: Challenges for MSMEs & Large Enterprises P Sanyal, S Mittal https://www.etcases.com/key-account-management-in-b2b-marketing.html, 2020 | | 2020 |
| Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-Service System Selling EJ Nijssen, M Van der Borgh, D Totzek 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World …, 2020 | | 2020 |
| Barriers to Sustainable Agricultural Practices: A Literature Review A Sanyal, P Sanyal, G Prakash 14th, 543, 2018 | | 2018 |
| Research Newsletter I Update, SLH Sridhar | | 2017 |
| Kreative Works: Extending the Boundaries P Sanyal, T Sengupta, V Kakkar Ivey, 2016 | | 2016 |
| Do Product Types Affect the Attractiveness of Retail Agglomeration? P Sanyal Available at SSRN 2964720, 2016 | | 2016 |
| EFFECTIVENESS DRIVERS OF VALUE-BASED SELLING: EVIDENCES FROM AN EMERGING MARKET P Sanyal, RK Singh 2023 National Conference in Sales Management Norfolk Waterside Marriott …, 0 | | |
| Temporal Perspectives on Distribution Channel Relationships P Sanyal INDIAN INSTITUTE OF MANAGEMENT INDORE, 0 | | |
Arunava GhoshIndian Institute of Management IndoreVerified email at iimidr.ac.in