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Jens Stach
Jens Stach
HHL Leipzig Graduate School of Management
Verified email at hhl.de
Title
Cited by
Cited by
Year
Meaningful experiences: an embodied cognition perspective on brand meaning co-creation
J Stach
Journal of Brand Management 26 (3), 317-331, 2019
302019
How memorable experiences influence brand preference.
J Stach
Qualitative Market Research: An International Journal 20 (4), 394-415, 2017
212017
A conceptual framework for the assessment of brand congruent sensory modalities
J Stach
Journal of Brand Management 22, 673-694, 2015
192015
The Influence of Brand Experiences Onto Brand Preference, Brand Meaning and Haptic Product Evaluation: Essays in Experimental Marketing Research
J Stach
Sächsische Landesbibliothek-Staats-und Universitätsbibliothek Dresden (SLUB), 2019
12019
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation
J Stach
2019
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