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Citations per year
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Since 2019
Citations
73
66
h-index
3
3
i10-index
3
3
0
20
10
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2
1
2
10
11
11
20
11
3
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Jens Stach
HHL Leipzig Graduate School of Management
Verified email at hhl.de
Brand Meaning
Autobiographical Memories
Embodied Cognition
Sensory Marketing
Articles
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Year
Meaningful experiences: an embodied cognition perspective on brand meaning co-creation
J Stach
Journal of Brand Management 26 (3), 317-331
, 2019
30
2019
How memorable experiences influence brand preference.
J Stach
Qualitative Market Research: An International Journal 20 (4), 394-415
, 2017
23
2017
A conceptual framework for the assessment of brand congruent sensory modalities
J Stach
Journal of Brand Management 22, 673-694
, 2015
19
2015
The Influence of Brand Experiences Onto Brand Preference, Brand Meaning and Haptic Product Evaluation: Essays in Experimental Marketing Research
J Stach
Sächsische Landesbibliothek-Staats-und Universitätsbibliothek Dresden (SLUB)
, 2019
1
2019
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation
J Stach
2019
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