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Citations per year
Duplicate citations
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Cited by
All
Since 2019
Citations
88
87
h-index
2
2
i10-index
2
2
0
38
19
2020
2021
2022
2023
2024
1
6
10
33
37
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Yi Liu
University of Wisconsin - Madison
Verified email at wisc.edu -
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Marketing
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Cited by
Year
Implications of revenue models and technology for content moderation strategies
Y Liu, P Yildirim, ZJ Zhang
Marketing Science 41 (4), 831-847
, 2022
73
*
2022
Unintended consequences of advances in matching technologies: Information revelation and strategic participation on gig-economy platforms
Y Liu, B Lou, X Zhao, X Li
Management Science 70 (3), 1729-1754
, 2024
12
*
2024
Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue
J Liu, Y Liu
Marketing Science
, 2024
2
*
2024
Consumer preferences and firm technology choice
Y Liu, P Yildirim, ZJ Zhang
International Journal of Research in Marketing 41 (1), 41-55
, 2024
1
2024
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