| Do consumers care about ethical-luxury? IA Davies, Z Lee, I Ahonkhai Journal of business ethics 106 (1), 37-51, 2012 | 559 | 2012 |
| Dealing with social desirability bias: an application to charitable giving Z Lee, A Sargeant European Journal of Marketing 45 (5), 703-719, 2011 | 102 | 2011 |
| Rebranding in brand-oriented organisations: Exploring tensions in the nonprofit sector Z Lee Journal of Marketing Management 29 (9-10), 1124-1142, 2013 | 84 | 2013 |
| Donor misreporting: Conceptualizing social desirability bias in giving surveys Z Lee, L Woodliffe VOLUNTAS: International Journal of Voluntary and Nonprofit Organizations 21 …, 2010 | 62 | 2010 |
| Managing Dual Identities in Nonprofit Rebranding: An Exploratory Study Z Lee, H Bourne Nonprofit and Voluntary Sector Quarterly, 0899764017703705, 2017 | 49 | 2017 |
| B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands E Mogaji, M Restuccia, Z Lee, NP Nguyen Industrial Marketing Management 108, 237-250, 2023 | 23 | 2023 |
| Control, knowledge, and persuasive power in advertising creativity: An ethnographic practice theory approach M Ghaffari, C Hackley, Z Lee Journal of Advertising 48 (2), 242-249, 2019 | 21 | 2019 |
| From warmth to warrior: Impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity Z Lee, A Spry, Y Ekinci, J Vredenburg Journal of Brand Management, 2023 | 16 | 2023 |
| Navigating relative invariance: Perspectives on corporate heritage identity and organizational heritage identity in an evolving nonprofit institution Z Lee, I Davies Journal of Business Research, 2019 | 14 | 2019 |
| Communicating about sustainability in fashion: a construal level theory approach Z Lee, S Gordon-Wilson, I Davies, C Pring European Journal of Marketing, 2023 | 5 | 2023 |
| Nonprofit brand and managing nonprofit rebranding strategy Z Lee, I Davies Charity Marketing, 46-58, 2021 | 4 | 2021 |
| One size does not fits all: a typology of sustainable luxury brand communication and sustainability practices Z Lee, S Gordon-Wilson | 3 | 2021 |
| Towards a Model of Strategic Charity Rebranding Process: A Managerial Perspective Z Lee Marketing Challenges in a Turbulent Business Environment, 539-543, 2016 | 2 | 2016 |
| “It’S a Bit of a Mask, It’S Not Pure… It’S Not What I Thought”: How Doppelganger Brand Images Attack Brand Authenticity Z Lee, J McCloskey, M Beverland AP-Asia-Pacific Advances in Consumer Research Volume 11, 2015 | 2 | 2015 |
| The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding Z Lee, SFS Alwi, R Gambetti Journal of Business Research 181, 114744, 2024 | | 2024 |
| The Body Shop shouldn't have failed in an age when consumers want activism from their brands. What happened? Z Lee, A Spry, J Vredenburg The Conversation, 2024 | | 2024 |
| Breaking barriers with disability inclusion: Brand activism as a catalyst for social sustainability in fashion Z Lee, S Alwi, R Gambetti Springer Nature, 2024 | | 2024 |
| When charities engage in'brand activism', research shows they must demonstrate bravery to attract donations Z Lee, A Spry, J Vredenburg The Conversation 2023 (12 Jul), 2023 | | 2023 |
| B2B Brand positioning in emerging markets: exploring B2B Brand positioning in emerging markets: exploring positioning signals via positioning signals via websites and … E Mogaji, M Restuccia, Z Lee, NP Nguyen Industrial Marketing Management 108, 237-250, 2023 | | 2023 |
| Building brands for nonprofit organisations: a review of current themes and future research directions Z Lee Edward Elgar Publishing, 2022 | | 2022 |
Iain A DaviesProfessor of Marketing, University of StrathclydeVerified email at strath.ac.uk