Impact of Strategic Type on Success Measures for Product Development Projects* MT Manion, J Cherion Journal of Product Innovation Management 26 (1), 71-85, 2009 | 75 | 2009 |
The role of self-efficacy in sales education P Knight, CC Mich, MT Manion Journal of Marketing Education 36 (2), 156-168, 2014 | 36 | 2014 |
Global cases of effective sports sponsorship: an exploration of a new communications model A Barez, MT Manion, KL Schoepfer, J Cherian Innovative Marketing 3 (3), 2007 | 18 | 2007 |
Which Market entry and Product Line StrategieS ought organiSationS to adoPt for eMerging econoMieS? J Cherian, KJ Crooker, P Knight, JB McPhaul, MT Manion Organizations & Markets in Emerging Economies 1 (1), 2010 | 8 | 2010 |
Do services marketers' success measures match their strategies? MT Manion, J Cherian Journal of services marketing 23 (7), 476-486, 2009 | 8 | 2009 |
The Recognition of new business opportunities: The Search for a model MT Manion, GE Hills, GT Lumpkin, RC Shrader American Marketing Association. Conference Proceedings 11, 317, 2000 | 4 | 2000 |
Integrating Marketing Concepts in Competitive Decision Making--A Case Study. MT Manion, L Akowuah Journal of Marketing Development & Competitiveness 14 (5), 2020 | 1 | 2020 |
Monica’s Designer Handbags: Creative Marketing Decision-Making Based on Financial Analysis—A Case Study MT Manion, K Crooker, P Knight Journal of Marketing Development and Competitiveness 10 (2), 2016 | 1 | 2016 |
Case 2: Blazing Golf Trails in Wisconsin: Attracting Avid Golf Travelers to the State MT Manion, P Knight, BH Sheets, N O’Reilly | | 2014 |
Blazing Golf Trails in Wisconsin: Attracting Avid Golf Travelers to the State MT Manion, P Knight, BH Sheets, N O’Reilly Case Studies in Sport Management 3 (1), 13-28, 2014 | | 2014 |
Strategic measures of product development success MT Manion University of Illinois at Chicago, 2003 | | 2003 |
AN EMPERICAL EXAMINATION OF ENTREPRENEURIAL OPPORTUNITY RECOGNITION MT Manion, GE Hills, GT Lumpkin, RC Shrader Research at the Marketing/entrepreneurship Interface: 2001, 295, 2002 | | 2002 |
THE PURSUIT OF NEW BUSINESS OPPORTUNITIES: A CREATIVE STRUCTURING MODEL MT Manion, GE Hills, GT Lumpkin, RC Shrader Research at the Marketing/entrepreneurship Interface 13, 105, 2000 | | 2000 |