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Jonny Mateus Rodrigues
Jonny Mateus Rodrigues
Professor at Escola de Administração de Empresas de São Paulo da Fundação Getulio Vargas
Verified email at fgv.br - Homepage
Title
Cited by
Cited by
Year
When knowledge management matters: interplay between green human resources and eco-efficiency in the financial service industry
S de Souza Moraes, CJC Jabbour, RAG Battistelle, JM Rodrigues, ...
Journal of Knowledge Management 23 (9), 1691-1707, 2019
902019
A dimensão do setor sucroenergético: mapeamento e quantificação da safra 2013/14
MF Neves, VG Trombin, RB Kalaki, T Gerbasi, JM Rodrigues, F Canto, ...
Markestrat 1, 46, 2014
81*2014
Strategic planning and management of food and agribusiness chains: The chainplan method (framework)
MF Neves, RB Kalaki, JM Rodrigues, AW Gray
Revista Brasileira de Gestão de Negócios 21, 628-646, 2019
34*2019
Is category management in small supermarkets worth the effort?
LA Guissoni, MA Consoli, JM Rodrigues
Revista de Administração de Empresas 53, 592-603, 2013
30*2013
Price and in-store promotions in an emerging market
LA Guissoni, JM Sanchez, JM Rodrigues
Marketing Intelligence & Planning 36 (4), 498-511, 2018
242018
O efeito da distribuição sobre o market share em diferentes canais
LA Guissoni, JM Rodrigues, E Crescitelli
RAE - Revista de Administração de Empresas 54 (6), 620-632, 2014
22*2014
Country of origin effect: a study with Brazilian consumers in the luxury market
MG Montanari, JM Rodrigues, JME Giraldi, MF Neves
BBR. Brazilian Business Review 15 (4), 348-362, 2018
20*2018
Distribution effectiveness through full-and self-service channels under economic fluctuations in an emerging market
LA Guissoni, JM Rodrigues, F Zambaldi, MF Neves
Journal of Retailing 97 (4), 545-560, 2021
142021
Cognitive biases in merchandising activation and effect on supermarket sales
D Avanzi, LA Guissoni, JM Rodrigues, R D’Andrea
Revista de Administração de Empresas 60, 262-272, 2020
11*2020
Food and agribusiness in 2030: a roadmap
MF Neves, A Gray, FR Valerio, LF Martinez, JM Rodrigues, RB Kalaki, ...
92020
Brand Origin Effects During Economic Declines: Evidence from an Emerging Market
V Azzari, F Zambaldi, LA Guissoni, JM Rodrigues, E Scornavacca
Journal of International Marketing, 1069031X231154483, 2023
72023
Sugarcane industry development analysis from the perspective of agro-industrial system quantification
MF Neves, RB Kalaki, VG Trombin, JM Rodrigues
Research in Agriculture 1 (2), 42-57, 2016
62016
Numeric or weighted distribution? The effect of different channel performance metrics on market share
LA Guissoni, JM Rodrigues, F Zambaldi, MF Neves
Journal of Marketing Channels 26 (2), 108-119, 2020
42020
Sugar cane growers situation in 2016
MF Neves, RB Kalaki, JM Rodrigues, FL Gerardi
27th Annual IFAMA World Conference: Technology, Investment, and People …, 2017
32017
Antecedentes da atitude dos consumidores em relação às marcas globais e marcas locais
JM Rodrigues, MG Montanari
Congresso Latino Americano de Varejo e Consumo (CLAV), 2018
22018
The Effects of Price and In-Store Promotion on Sales in Different Regions and Retail Formats
JM Sanchez, LA Guissoni, JM Rodrigues
Congresso Latino Americano de Varejo e Consumo (CLAV), 2016
12016
Mapping and Quantification of Sugar Cane Chain in Brazil
MF NEVES, VG TROMBIN, T GERBASI, ES SIMPRINI, JM RODRIGUES, ...
IFAMA World Forum & Symposium, June, 2015
12015
Marcas globais e locais em mercados desenvolvidos e em desenvolvimento: Uma revisão sistemática da literatura e novas direções
JM Rodrigues, MG Montanari, V Azzari
BBR. Brazilian Business Review 21, e20221343, 2024
2024
Global and Local Brands in Developed and Developing Markets: A Systematic Literature Review and New Directions
JM Rodrigues, MG Montanari, V Azzari
Brazilian Business Review, 2024
2024
Covid-19: uma janela para fraudes corporativas
I Matuella Filho, CS Miranda, JM Rodrigues
GVexecutivo 22 (1), 24-30, 2023
2023
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