| Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment N Huang, T Sun, P Chen, J Golden Information Systems Research 30 (3), 805-818, 2019 | 74 | 2019 |
| Words matter! towards pro-social call-to-action for online referral: Evidence from two field experiments JH Jung, R Bapna, J Golden, T Sun Information Systems Research, Forthcoming, 2020 | 72 | 2020 |
| The value of personal data in internet commerce: A high-stake field experiment on data regulation policy T Sun, Z Yuan, C Li, K Zhang, J Xu Management Science, Forthcoming, 2021 | 63 | 2021 |
| Motivating Effective Mobile App Adoption: Evidence from a Large-scale Randomized Field Experiment T Sun, L Shi, S Viswanathan, E Zheleva Information Systems Research 30 (2), 523-539, 2019 | 63 | 2019 |
| COVID-19 and E-commerce Operations: Evidence from Alibaba BR Han, T Sun, LY Chu, L Wu Manufacturing & Service Operations Management 24 (3), 1388-1405, 2022 | 61 | 2022 |
| Sooner or later? Promising delivery speed in online retail R Cui, T Sun, Z Lu, J Golden Available at SSRN 3563404, 2020 | 55* | 2020 |
| Creating social contagion through firm mediated message design: Evidence from a randomized field experiment T Sun, S Viswanathan, E Zheleva Management Science, Forthcoming, 2019 | 46 | 2019 |
| Solving shortage in a priceless market: Insights from blood donation T Sun, SF Lu, GZ Jin Journal of Health Economics 48, 149-165, 2016 | 45 | 2016 |
| Mobile Messaging for Offline Group Formation in Prosocial Activities: A Large Field Experiment T Sun, GG Gao, GZ Jin Management Science 65 (6), 2445-2945, 2019 | 40 | 2019 |
| A prescriptive analytics framework for optimal policy deployment using heterogeneous treatment effects. E McFowland III, S Gangarapu, R Bapna, T Sun MIS Quarterly 45 (4), 2021 | 24 | 2021 |
| Displaying Things in Common to Encourage Friendship Formation: A Large Randomized Field Experiment T Sun, S Taylor Quantitative Marketing and Economics, Forthcoming, 2019 | 20 | 2019 |
| Designing Promotional Incentive to Embrace Social Sharing: Evidence from Field and Online Experiments T Sun, S Viswanathan, N Huang, E Zheleva Forthcoming at MIS Quarterly, 2020 | 18 | 2020 |
| Reviewing before reading? An empirical investigation of book-consumption patterns and their effects on reviews and sales HA Lee, AA Choi, T Sun, W Oh Information Systems Research 32 (4), 1368-1389, 2021 | 16 | 2021 |
| Dislocation reduction through nucleation and growth selectivity of metal-organic chemical vapor deposition GaN W Zhang, P Liu, B Jackson, T Sun, SJ Huang, HC Hsu, YK Su, SJ Chang, ... Journal of Applied Physics 113 (14), 2013 | 14 | 2013 |
| Connecting customers and merchants offline: Experimental evidence from the commercialization of last-mile stations at Alibaba BR Han, T Sun, LY Chu, L Wu This article has been accepted for publication in MIS Quarterly on behalf of …, 2019 | 13 | 2019 |
| GPTs and labor markets in the developing economy: Evidence from China B Lou, H Sun, T Sun Available at SSRN 4426461, 2023 | 12 | 2023 |
| Sooner or later R Cui, Z Lu, T Sun, J Golden Promising delivery speed in online retail. Promising Delivery Speed in …, 2020 | 12 | 2020 |
| Designing promotion incentive to embrace social sharing: Evidence from field and lab experiments T Sun, S Viswanathan, N Huang, E Zheleva | 11 | 2019 |
| Commercializing the package flow: Cross-sampling physical products through e-commerce warehouses BR Han, LY Chu, T Sun, L Wu Management Science, 2020 | 9 | 2020 |
| Consumer and AI Co-creation: when and why human participation improves AI creation M Zhang, T Sun, L Luo, J Golden USC Marshall School of Business Research Paper Sponsored by iORB, No …, 2021 | 8* | 2021 |
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