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Duygu Akdevelioglu
Duygu Akdevelioglu
Assistant Professor of Marketing, Saunders College of Business, Rochester Institute of Technology
Verified email at saunders.rit.edu
Title
Cited by
Cited by
Year
An international investigation of opinion leadership and social media
D Akdevelioglu, S Kara
Journal of Research in Interactive Marketing 14 (1), 71-88, 2020
802020
Wearable technologies, brand community and the growth of a transhumanist vision
D Akdevelioglu, S Hansen, A Venkatesh
Transhumanisms and Biotechnologies in Consumer Society, 171-206, 2022
162022
The philosophical and methodological guidelines for ethical online ethnography
N Hair, D Akdevelioglu, M Clark
International Journal of Market Research 65 (1), 12-28, 2023
122023
Social media consumer as digital avatar
A Venkatesh, D Akdevelioglu
Routledge Handbook on Consumption, 453, 2017
102017
Stakeholders as value creators: The role of multi-level networks in employee wellness programs
C Ruvalcaba, D Akdevelioglu, J Schroeder
Journal of Macromarketing 42 (3), 414-432, 2022
82022
Who are the influentials?: the relationship between opinion leadership and new product adoption
D Akdevelioglu
Bilkent University, 2013
72013
Consumer ties and social media consumer culture in social media networks
D Akdevelioglu, A Venkatesh
The SAGE Handbook of Social Media Marketing, Sage, London, 58-71, 2022
42022
Social Media, Social Networks, and Marketing: A Cultural Approach to the Strength of Ties
D Akdevelioglu, A Venkatesh
American Marketing Association (AMA) Winter Marketing, 28-29, 2016
22016
The impact of consumer personality and social network position on brand community engagement
D Akdevelioglu, S Kara, V Perotti
Journal of Brand Management 31 (3), 235-250, 2024
2024
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum
A Thyroff, MA Hawkins, D Akdevelioglu
Journal of Macromarketing 43 (4), 433-440, 2023
2023
Food Delivery Failures and Consumer Responses: Covid-19 Pandemic and Disruptions of Food Consumption.
D Akdevelioglu, GT Guzel
Advances in Consumer Research 50, 2022
2022
COMPETITION VERSUS COLLABORATION IN ONLINE COMMUNITIES OF WEARABLE TECHNOLOGIES
D Akdevelioglu, S Kara
2021 AMA Winter Academic Conference, 726, 2021
2021
Monetizing the Megaphone: How Consumers and Firms Use Platforms to Conquer the Attention Economy
T Nguyen, PY Dolbec, S Yang, J Schroeder, D Akdevelioglu, ...
Advances in Consumer Research 48, 2020
2020
6A Poor But Grateful: an Investigation of Low-Income Consumers Coping With Poverty
G Yucel, D Akdevelioglu
ACR North American Advances, 2019
2019
Consumer Ties in Social Media Networks
D Akdevelioglu
UC Irvine, 2018
2018
20-U: Who Are the Influentials? Social Media, Opinion Leadership and New Product Adoption
D Akdevelioglu, S Kara
ACR North American Advances, 2017
2017
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