An international investigation of opinion leadership and social media D Akdevelioglu, S Kara Journal of Research in Interactive Marketing 14 (1), 71-88, 2020 | 80 | 2020 |
Wearable technologies, brand community and the growth of a transhumanist vision D Akdevelioglu, S Hansen, A Venkatesh Transhumanisms and Biotechnologies in Consumer Society, 171-206, 2022 | 16 | 2022 |
The philosophical and methodological guidelines for ethical online ethnography N Hair, D Akdevelioglu, M Clark International Journal of Market Research 65 (1), 12-28, 2023 | 12 | 2023 |
Social media consumer as digital avatar A Venkatesh, D Akdevelioglu Routledge Handbook on Consumption, 453, 2017 | 10 | 2017 |
Stakeholders as value creators: The role of multi-level networks in employee wellness programs C Ruvalcaba, D Akdevelioglu, J Schroeder Journal of Macromarketing 42 (3), 414-432, 2022 | 8 | 2022 |
Who are the influentials?: the relationship between opinion leadership and new product adoption D Akdevelioglu Bilkent University, 2013 | 7 | 2013 |
Consumer ties and social media consumer culture in social media networks D Akdevelioglu, A Venkatesh The SAGE Handbook of Social Media Marketing, Sage, London, 58-71, 2022 | 4 | 2022 |
Social Media, Social Networks, and Marketing: A Cultural Approach to the Strength of Ties D Akdevelioglu, A Venkatesh American Marketing Association (AMA) Winter Marketing, 28-29, 2016 | 2 | 2016 |
The impact of consumer personality and social network position on brand community engagement D Akdevelioglu, S Kara, V Perotti Journal of Brand Management 31 (3), 235-250, 2024 | | 2024 |
Thinking Big About Going Small: Conceptualizing the Human-Technology Integration Spectrum A Thyroff, MA Hawkins, D Akdevelioglu Journal of Macromarketing 43 (4), 433-440, 2023 | | 2023 |
Food Delivery Failures and Consumer Responses: Covid-19 Pandemic and Disruptions of Food Consumption. D Akdevelioglu, GT Guzel Advances in Consumer Research 50, 2022 | | 2022 |
COMPETITION VERSUS COLLABORATION IN ONLINE COMMUNITIES OF WEARABLE TECHNOLOGIES D Akdevelioglu, S Kara 2021 AMA Winter Academic Conference, 726, 2021 | | 2021 |
Monetizing the Megaphone: How Consumers and Firms Use Platforms to Conquer the Attention Economy T Nguyen, PY Dolbec, S Yang, J Schroeder, D Akdevelioglu, ... Advances in Consumer Research 48, 2020 | | 2020 |
6A Poor But Grateful: an Investigation of Low-Income Consumers Coping With Poverty G Yucel, D Akdevelioglu ACR North American Advances, 2019 | | 2019 |
Consumer Ties in Social Media Networks D Akdevelioglu UC Irvine, 2018 | | 2018 |
20-U: Who Are the Influentials? Social Media, Opinion Leadership and New Product Adoption D Akdevelioglu, S Kara ACR North American Advances, 2017 | | 2017 |