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Citations per year
Duplicate citations
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Cited by
All
Since 2019
Citations
197
197
h-index
3
3
i10-index
2
2
0
80
40
2021
2022
2023
2024
9
44
71
70
Co-authors
Michele O'Dwyer
University of Limerick
Verified email at ul.ie
Lisa OMalley
Professor of Marketing, Kemmy Business School, University of Limerick
Verified email at ul.ie
Nick Lee
Warwick Business School
Verified email at wbs.ac.uk
Vicky M. Story
Professor of Marketing, Loughborough University
Verified email at lboro.ac.uk
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Sven Bähre
University of Limerick
Verified email at ul.ie
Marketing Science
Market Research
Marketing Performance
Consumer Mindset Metrics
NPS
Articles
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Year
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation
S Baehre, M O’Dwyer, L O’Malley, N Lee
Journal of the Academy of Marketing Science 50 (1), 67-84
, 2022
166
2022
Customer mindset metrics: A systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
S Baehre, M O'Dwyer, L O'Malley, VM Story
Journal of Business Research 149, 353-362
, 2022
27
2022
From research to action: Enhancing net promoter score utilization in managerial practice
S Baehre
International Journal of Market Research 66 (2-3), 174-181
, 2024
4
2024
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