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Year
The use of Net Promoter Score (NPS) to predict sales growth: insights from an empirical investigation
S Baehre, M O’Dwyer, L O’Malley, N Lee
Journal of the Academy of Marketing Science 50 (1), 67-84, 2022
1662022
Customer mindset metrics: A systematic evaluation of the net promoter score (NPS) vs. alternative calculation methods
S Baehre, M O'Dwyer, L O'Malley, VM Story
Journal of Business Research 149, 353-362, 2022
272022
From research to action: Enhancing net promoter score utilization in managerial practice
S Baehre
International Journal of Market Research 66 (2-3), 174-181, 2024
42024
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