| How online product reviews affect retail sales: A meta-analysis K Floyd, R Freling, S Alhoqail, HY Cho, T Freling Journal of retailing 90 (2), 217-232, 2014 | 843 | 2014 |
| An empirical analysis of the brand personality effect TH Freling, LP Forbes Journal of product & brand management 14 (7), 404-413, 2005 | 721 | 2005 |
| The effect of sales promotion on post-promotion brand preference: A meta-analysis D DelVecchio, DH Henard, TH Freling Journal of retailing 82 (3), 203-213, 2006 | 462 | 2006 |
| Brand personality appeal: conceptualization and empirical validation TH Freling, JL Crosno, DH Henard Journal of the Academy of Marketing Science 39, 392-406, 2011 | 451 | 2011 |
| An examination of brand personality through methodological triangulation TH Freling, LP Forbes Journal of brand management 13, 148-162, 2005 | 394 | 2005 |
| Does brand social power mean market might? Exploring the influence of brand social power on brand evaluations JL Crosno, TH Freling, SJ Skinner Psychology & marketing 26 (2), 91-121, 2009 | 173 | 2009 |
| Helping one or helping many? A theoretical integration and meta-analytic review of the compassion fade literature MM Butts, DC Lunt, TL Freling, AS Gabriel Organizational Behavior and Human Decision Processes 151, 16-33, 2019 | 112 | 2019 |
| When not to accentuate the positive: Re-examining valence effects in attribute framing TH Freling, LH Vincent, DH Henard Organizational Behavior and Human Decision Processes 124 (2), 95-109, 2014 | 86 | 2014 |
| When poignant stories outweigh cold hard facts: A meta-analysis of the anecdotal bias TH Freling, Z Yang, R Saini, OS Itani, RR Abualsamh Organizational Behavior and Human Decision Processes 160, 51-67, 2020 | 61 | 2020 |
| The Secret Sauce for Super Bowl Advertising: What Makes Marketing Work in the World's Most Watched Event? JW Kim, TH Freling, DB Grisaffe Journal of Advertising Research 53 (2), 134-149, 2013 | 29 | 2013 |
| When consensus counts: Exploring the impact of consensus claims in advertising TH Freling, PA Dacin Journal of Consumer Psychology 20 (2), 163-175, 2010 | 29 | 2010 |
| How anxiety leads to suboptimal decisions under risky choice situations Z Yang, R Saini, T Freling Risk analysis 35 (10), 1789-1800, 2015 | 28 | 2015 |
| DO ADVERTISING EFFICIENCY AND BRAND REPUTATION MATTER: EVIDENCE FROM SUPER BOWL ADVERTISING. JW Kim, TH Freling, JK Eastman Marketing Management Journal 23 (1), 2013 | 11 | 2013 |
| A meta-analytic review of just-below pricing effects T Freling, L Vincent, R Schindler ACR North American Advances, 2010 | 8 | 2010 |
| When do product crises hurt business? A meta-analytic investigation of negative publicity on consumer responses Z Yang, T Freling, S Sun, P Richardson-Greenfield Journal of Business Research 150, 102-120, 2022 | 7 | 2022 |
| The role of brand gratitude in consumer relationships with cool brands MM Koskie, RE Freling, WB Locander, TH Freling Journal of Product & Brand Management 33 (4), 419-435, 2024 | 5 | 2024 |
| Exploring gift gaps: A meta‐analysis of giver–recipient asymmetries RE Freling, M Moore Koskie, TH Freling, JG Moulard, JL Crosno Psychology & Marketing 41 (6), 1318-1332, 2024 | 1 | 2024 |
| Involved but inaccurate: When high-stakes lead to anecdotal bias T Freling, R Saini, Z Yang Harvard Center for Risk Analysis Risk, Perception, and Response Conference Paper, 2014 | 1 | 2014 |
| When poignant stories outweigh cold hard facts TH Freling, Z Yangb, R Saini, OS Itani, RR Abualsamh | | 2020 |
| The Selective Generosity of Donors: How Victim Identifiability Affects Philanthropy T Freling, D Lunt | | 2015 |
David H. HenardNorth Carolina State UniversityVerified email at ncsu.edu