| Consumer dominant value creation: A theoretical response to the recent call for a consumer dominant logic for marketing TB Anker, L Sparks, L Moutinho, C Grönroos European Journal of Marketing 49 (3/4), 532-560, 2015 | 187 | 2015 |
| Failure of self regulation of UK alcohol advertising G Hastings, O Brooks, M Stead, K Angus, T Anker, T Farrell Bmj 340, 2010 | 118 | 2010 |
| “They'll drink bucket loads of the stuff”: an analysis of internal alcohol industry advertising documents G Hastings The Alcohol Education and Research Council, 2009 | 83* | 2009 |
| Cultural capital and strategic social marketing orientations T Kamin, T Anker Journal of Social Marketing 4 (2), 94-110, 2014 | 64* | 2014 |
| Alcohol advertising: the last chance saloon G Hastings, O Brooks, M Stead, K Angus, T Anker, T Farrell BMJ Publishing Group, 2010 | 62 | 2010 |
| At the boundary: Post-COVID agenda for business and management research in Europe and beyond TB Anker European Management Journal 39 (2), 171-178, 2021 | 50 | 2021 |
| Fuzzy promises: explicative definitions of brand promise delivery TB Anker, K Kappel, D Eadie, P Sandøe Marketing Theory 12 (3), 267-287, 2012 | 47 | 2012 |
| Health branding ethics TB Anker, P Sandøe, T Kamin, K Kappel Journal of Business Ethics 104, 33-45, 2011 | 41 | 2011 |
| Mass media and risk factors for cancer: the under-representation of age S Macdonald, Y Cunningham, C Patterson, K Robb, U Macleod, T Anker, ... BMC Public Health 18, 1-11, 2018 | 36 | 2018 |
| Consumer-dominant social marketing: a definition and explication TB Anker, R Gordon, N Zainuddin European Journal of Marketing 56 (1), 159-183, 2022 | 28 | 2022 |
| Autonomy as license to operate: establishing the internal and external conditions of informed choice in marketing T Anker Marketing theory 20 (4), 527-545, 2020 | 19 | 2020 |
| Corporate democratic nation-building: Reflections on the constructive role of businesses in fostering global democracy TB Anker Management Research, 141-156, 2017 | 19 | 2017 |
| Analysis of the paternalistic justification of an agenda setting public health policy: the case of tobacco plain packaging TB Anker Public health ethics 9 (2), 208-228, 2016 | 16 | 2016 |
| Ethical challenges in commercial social marketing TB Anker, K Kappel The sage handbook of social marketing, 284-297, 2011 | 16 | 2011 |
| Promoting health, producing moralisms DB Kristensen, S Askegaard, LH Jeppesen, TB Anker Advances in Consumer Research 37, 168-183, 2010 | 14 | 2010 |
| The liberating power of commercial marketing TB Anker, K Kappel, P Sandøe Journal of Business Ethics 93, 519-530, 2010 | 12 | 2010 |
| Theory in social marketing G Hastings, A Brown, TB Anker Marketing theory: a student text, London: Sage, 330-344, 2010 | 11 | 2010 |
| Consumer-driven racial stigmatization: The moderating role of race in online consumer-to-consumer reviews J Azer, T Anker, B Taheri, R Tinsley Journal of Business Research 157, 113567, 2023 | 10 | 2023 |
| Power to the people: An essay on branding and global democracy TB Anker Humanistic marketing, 204-215, 2014 | 7 | 2014 |
| What is commercial social marketing? And is it a force for good or bad? TB Anker, M Stead Sustainable Social Enterprise-International Nonprofit and Social Marketing …, 2009 | 6 | 2009 |
