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Gergana Y. Nenkov
Gergana Y. Nenkov
Associate Professor, Boston College
Verified email at bc.edu - Homepage
Title
Cited by
Cited by
Year
A short form of the Maximization Scale: Factor structure, reliability and validity studies
GY Nenkov, M Morrin, A Ward, B Schwartz, J Hulland
Judgment and Decision making 3 (5), 371-388, 2008
3762008
“So cute I could eat it up”: Priming effects of cute products on indulgent consumption
GY Nenkov, ML Scott
Journal of Consumer Research 41 (2), 326-341, 2014
2782014
Consumer spending self-control effectiveness and outcome elaboration prompts
KL Haws, WO Bearden, GY Nenkov
Journal of the Academy of Marketing Science 40, 695-710, 2012
2302012
Considering the future: The conceptualization and measurement of elaboration on potential outcomes
GY Nenkov, JJ Inman, J Hulland
Journal of Consumer Research 35 (1), 126-141, 2008
2212008
Knowing what it makes: How product transformation salience increases recycling
KP Winterich, GY Nenkov, GE Gonzales
Journal of Marketing 83 (4), 21-37, 2019
1852019
Pre-versus postdecisional deliberation and goal commitment: The positive effects of defensiveness
GY Nenkov, PM Gollwitzer
Journal of Experimental Social Psychology 48 (1), 106-121, 2012
932012
It’s all in the mindset: Effects of varying psychological distance in persuasive messages
GY Nenkov
Marketing Letters 23, 615-628, 2012
902012
Embodiment in judgment and choice.
M Reimann, W Feye, AJ Malter, JM Ackerman, R Castano, N Garg, ...
Journal of Neuroscience, Psychology, and Economics 5 (2), 104, 2012
752012
Perceived marketing–sales relationship effectiveness: a matter of justice
J Hulland, GY Nenkov, DW Barclay
Journal of the Academy of Marketing Science 40, 450-467, 2012
692012
Save like the Joneses: How service firms can utilize deliberation and informational influence to enhance consumer well-being
KP Winterich, GY Nenkov
Journal of Service Research 18 (3), 384-404, 2015
652015
Investing for retirement: The moderating effect of fund assortment size on the 1/n heuristic
M Morrin, JJ Inman, SM Broniarczyk, GY Nenkov, J Reuter
Journal of Marketing Research 49 (4), 537-550, 2012
622012
Solving the annuity puzzle: The role of mortality salience in retirement savings decumulation decisions
LC Salisbury, GY Nenkov
Journal of Consumer Psychology 26 (3), 417-425, 2016
592016
Improving financial inclusion through communal financial orientation: How financial service providers can better engage consumers in banking deserts
M Mende, LC Salisbury, GY Nenkov, ML Scott
Journal of Consumer Psychology 30 (2), 379-391, 2020
402020
The impact of outcome elaboration on susceptibility to contextual and presentation biases
GY Nenkov, JJ Inman, J Hulland, M Morrin
Journal of Marketing Research 46 (6), 764-776, 2009
382009
The case for moral consumption: examining and expanding the domain of moral behavior to promote individual and collective well-being
Y Komarova Loureiro, J Bayuk, SM Tignor, GY Nenkov, S Baskentli, ...
Journal of Public Policy & Marketing 35 (2), 305-322, 2016
372016
Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption
ML Scott, GY Nenkov
Marketing Letters 27, 323-336, 2016
352016
The role of hope in financial risk seeking.
M Reimann, GY Nenkov, D MacInnis, M Morrin
Journal of Experimental Psychology: Applied 20 (4), 349, 2014
312014
Elaboration on potential outcomes (EPO) and the consultative salesperson: investigating effects on attributions and performance
C Plouffe, F Beuk, J Hulland, GY Nenkov
Journal of Personal Selling & Sales Management 37 (2), 113-133, 2017
262017
Sense and sensibility: The impact of visual and auditory sensory input on marketplace morality
GY Nenkov, M Morrin, V Maille, T Rank-Christman, MO Lwin
Journal of Business Research 95, 428-441, 2019
252019
How do emotions influence saving behavior
GY Nenkov, DJ MacInnis, M Morrin
Center for Retirement Research 9 (8), 1-11, 2009
242009
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