Articles with public access mandates - LLUIS MAS MANCHONLearn more
Not available anywhere: 2
Self-Exposure in Social Media: Teenagers’ Transmedia Practices and Skills for the Construction of a Personal Brand
MJ Masanet, I Márquez, F Pires, D Lanzeni
Innovation in Advertising and Branding Communication, 136-153, 2020
Mandates: European Commission
Social robots as a brand strategy
L Aymerich-Franch, I Ferrer
Mandates: Government of Spain
Available somewhere: 8
The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission
L Mas, P Bolls, E Rodero, M Barreda-Ángeles, A Churchill
Journal of product & brand management 30 (5), 740-753, 2020
Mandates: Government of Spain
Valores percibidos en la publicidad de alimentos por jóvenes con y sin trastornos de la conducta alimentaria
L Mas-Manchón, Á Rodríguez-Bravo, N Montoya-Vilar, ...
Salud colectiva 11, 423-444, 2015
Mandates: Government of Spain
The use of hashtags as a political branding strategy
LM Manchón, F Guerrero-Solé
Revista internacional de relaciones públicas 9 (17), 5-24, 2019
Mandates: Government of Spain
Values perception in food commercials with dietary strategies
LM Manchón, ÀR Bravo, NM Vilar, LFM Morante, EL Da Silva, ...
Prisma Social: revista de investigación social, 29-59, 2016
Mandates: Government of Spain
ProtocoloEva: desarrollo y validación de una herramienta científica para la medición y evaluación de valores en contenidos audiovisuales
Á Rodríguez Bravo, N Montoya Vilar, F Morales Morante, L Mas Manchón, ...
Laicom,, 2017
Mandates: Government of Spain
When the internet seems to be deaf. Sound resources to enrich online radio advertising
E Rodero, O Larrea, L Mas, M Vázquez, M Blanco
Net station conference proceedings: radio, sound and internet, 2015, Braga …, 2015
Mandates: Fundação para a Ciência e a Tecnologia, Portugal
The perception of values in food commercials on the part of young people with and without eating disorders
L Mas-Manchón, Á Rodríguez-Bravo, N Montoya-Vilar, ...
Salud colectiva 11 (3), 423-444, 2015
Mandates: Government of Spain
The impact of the sonic logo’s acoustic features on orienting responses, emotions and brand personality transmission
L Mas Manchón, P Bolls, E Rodero Antón, M Barreda Ángeles, ...
Journal of Product & Brand Management. 2021; 30 (5): 740-53., 2021
Mandates: Government of Spain
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