| Overcoming supply chain failure in the agri-food sector: A case study from Moldova M Gorton, M Dumitrashko, J White Food Policy 31 (1), 90-103, 2006 | 156 | 2006 |
| Evaluating responses to celebrity endorsements using projective techniques N Tantiseneepong, M Gorton, J White Qualitative Market Research: An International Journal 15 (1), 57-69, 2012 | 143 | 2012 |
| Don't distract me when I'm media multitasking: Toward a theory for raising advertising recall and recognition R Angell, M Gorton, J Sauer, P Bottomley, J White Journal of Advertising 45 (2), 198-210, 2016 | 134 | 2016 |
| Supply chain relationships, supplier support programmes and stimulating investment: evidence from the Armenian dairy sector L Dries, M Gorton, V Urutyan, J White Supply Chain Management: An International Journal 19 (1), 98-107, 2014 | 77 | 2014 |
| Understanding fans’ responses to the sponsor of a rival team RJ Angell, M Gorton, P Bottomley, J White European Sport Management Quarterly 16 (2), 190-213, 2016 | 70 | 2016 |
| Power, buyer trustworthiness and supplier performance: Evidence from the Armenian dairy sector M Gorton, R Angell, L Dries, V Urutyan, E Jackson, J White Industrial Marketing Management 50, 69-77, 2015 | 58 | 2015 |
| Marketing, cooperatives and price heterogeneity: evidence from the CIS dairy sector M Gorton, J White, J Sauer Proceedings “Schriften der Gesellschaft für Wirtschafts-und …, 2012 | 46* | 2012 |
| Marketing, cooperatives and price heterogeneity: evidence from the CIS dairy sector J Sauer, M Gorton, J White Agricultural Economics 43 (2), 165-177, 2012 | 46 | 2012 |
| The dynamics of vertical coordination in agrifood chains in Eastern Europe and Central Asia: implications for policy and World Bank operations JFM Swinnen, S van Berkum, J White World Bank, 2005 | 46* | 2005 |
| The politics of agrarian collapse: Decollectivisation in Moldova M Gorton, J White East European Politics and Societies 17 (2), 305-331, 2003 | 46 | 2003 |
| Counterurbanisation, fragmentation and the paradox of the rural idyll M Gorton, J White, I Chaston, P Boyle, K Halfacree Migration into Rural Areas. Wiley, Chichester, 215-235, 1998 | 46 | 1998 |
| A qualitative approach to understanding brand image in an international context R Brecic, J Filipovic, M Gorton, G Ognjanov, Z Stojanovic, J White International Marketing Review 30 (4), 275, 2013 | 36 | 2013 |
| A comparative study of agrifood chains in Moldova, Armenia, Georgia, Russia, and Ukraine J White, M Gorton The Dynamics of Vertical Coordination in Agrifood Chains in Eastern Europe …, 2006 | 35 | 2006 |
| News you can use! Evaluating the effectiveness of newsjacking based content on social media R Angell, M Gorton, P Bottomley, B Marder, S Bhaskar, J White Information Technology & People, 2019 | 32 | 2019 |
| Understanding consumer responses to retailers' cause related voucher schemes: Evidence from the UK grocery sector M Gorton, R Angell, J White, YS Tseng European Journal of Marketing 47 (11/12), 1931-1953, 2013 | 31 | 2013 |
| Transformation and Contracting in the Supply Chains of the Former Soviet Union: Evidence from Armenia, Georgia, Moldova, Ukraine and Russia M Gorton, J White Global Supply Chains, Standards and the Poor, CABI, Oxon, 175-187, 2007 | 29* | 2007 |
| 14 Transformation and Contracting in the Supply Chains of the former Soviet Union: Evidence from Armenia, Georgia, Moldova, Russia and Ukraine M Gorton, J White Global Supply Chains, Standards and the Poor: How the Globalization of Food …, 2007 | 29 | 2007 |
| The reconfiguration of post‐Soviet food industries: Evidence from Ukraine and Moldova M Gorton, J White, S Chernyshova, A Skripnik, T Vinichenko, ... Agribusiness: An International Journal 19 (4), 409-424, 2003 | 28 | 2003 |
| Consumers' willingness to pay for an animal welfare food label M Gorton, CH Yeh, E Chatzopoulou, J White, B Tocco, C Hubbard, ... Ecological Economics 209, 107852, 2023 | 17 | 2023 |
| Dairy farming and milk marketing relationships in the CIS M Gorton, J White, L Dries, A Ignat, G Sardaryan, A Skripnik Eurasian geography and economics 48 (6), 733-747, 2007 | 17 | 2007 |
Matthew GortonNewcastle University Business School and National Innovation Centre for Rural EnterpriseVerified email at ncl.ac.uk
