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Citations per year
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Since 2019
Citations
323
237
h-index
2
2
i10-index
2
2
0
48
24
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
1
2
5
10
21
19
24
24
42
47
46
43
35
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Vernon Sweetin
Assistant Professor of Marketing
Verified email at indstate.edu
Social Responsibility
Brand Personality
Green advertising
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Year
Willingness-to-punish the corporate brand for corporate social irresponsibility
VH Sweetin, LL Knowles, JH Summey, KS McQueen
Journal of Business Research 66 (10), 1822-1830
, 2013
308
2013
Collaborative learning using a project across multiple business courses: A cognitive load and knowledge convergence approach
S Bhowmick, A Chandra, JS Harper, V Sweetin
Decision Sciences Journal of Innovative Education 13 (2), 197-219
, 2015
13
2015
Willingness to reward or punish brands as moderators for the brand personality dimension of social responsibility
V Sweetin
Southern Illinois University at Carbondale
, 2010
2
2010
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