Extending the luxury experience to social media–User-Generated Content co-creation in a branded event E Koivisto, P Mattila Journal of Business Research 117, 570-578, 2020 | 118 | 2020 |
Best practices in viral marketing N Rodić, E Koivisto Aalto University School Of Economics, 2012 | 18 | 2012 |
International fashion trade shows as platforms for experiential branding E Koivisto, P Mattila Journal of Global Fashion Marketing 9 (2), 161-178, 2018 | 17 | 2018 |
International fashion trade shows as knowledge creation platforms for microenterprises H Cheng, E Koivisto, P Mattila Journal of Global Fashion Marketing 5 (2), 149-164, 2014 | 17 | 2014 |
Evaluation of the visual performance of image processing pipes: information value of subjective image attributes G Nyman, J Häkkinen, EM Koivisto, T Leisti, P Lindroos, O Orenius, ... Image Quality and System Performance VII 7529, 42-51, 2010 | 17 | 2010 |
Brand Management of ‘New Luxury’: Case Saga Furs E Koivisto, P Mattila Journal of Global Fashion Marketing 3 (3), 135-145, 2012 | 15 | 2012 |
Dynamic Managerial Capabilities and Strategic Marketing-The Hierarchy of Capabilities A Sihvonen, J Hietanen, J Salo, E Koivisto Australian and New Zealand Marketing Academy Conference (ANZMAC) 2010 …, 2010 | 8 | 2010 |
Missä menet, massiivirakentaminen? E Koivisto Arkkitehti 2021 (2), 2021 | 4 | 2021 |
Building bridges between professionals–expectations and outcomes of participation in professional communities E Koivisto, P Mattila, A Hänninen Journal of Global Scholars of Marketing Science 23 (3), 338-355, 2013 | 4 | 2013 |
Emerging business models in the e-reading context JP Huhtala, A Sihvonen, J Salo, J Hietanen, H Tikkanen, E Koivisto International Conference on Data Engineering and Internet Technology (DEIT …, 2011 | 3 | 2011 |
Perfect pitch: Appearance in entrepreneurial pitching E Koivisto, M Paaso Global Marketing Conference, 818-818, 2018 | 2 | 2018 |
Alusta monilajisille kohtaamisille M Suomi, E Koivisto Tahiti 12 (3), 91-98, 2022 | 1 | 2022 |
Extending the luxury experience to social media–co-creation of brand identity in a branded exhibition E Koivisto, P Mattila, E Korpela, L Perjo Global Fashion Management Conference, 266-267, 2017 | 1 | 2017 |
Arkkitehti, yrittäjä, nainen E Koivisto Arkkitehti, 66-72, 2017 | 1 | 2017 |
Pelitutkimuksen paikat, osa 2: Aalto-yliopiston pelitutkimuksen ja opetuksen nykytila M Lehtonen, M Junnila, E Koivisto Pelitutkimuksen vuosikirja 2014, 100-105, 2014 | 1 | 2014 |
Personal media day: State of art-kartoitus: Akateeminen tutkimus E Koivisto, P Mattila, J Hietanen, A Sihvonen, A Vassinen | 1 | 2012 |
Consumers' alternative dietary lifestyles-a narrative approach I Mikkonen, E Koivisto, A Luukkonen North American Conference of the Association for Consumer Research …, 2012 | 1 | 2012 |
Art of Research: Reimagining M Suomi, E Koivisto Art of Research Conference: ReImagining, 2023 | | 2023 |
THE RADICAL SOCIAL MOVEMENT BURNING MAN AS A BRAND: RETHINKING ITS IMPLICATIONS E Koivisto, JP Heikkilä Global Marketing Conference, 751-751, 2023 | | 2023 |
SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY-A REVIEW OF BUSINESS MODELS E Koivisto, P Mattila Global Marketing Conference, 484-484, 2023 | | 2023 |