Are expensive decisions impulsive? Young adults’ impulsive housing and real estate buying behavior in India SK Sehra, BJ Godwin, JP George International Journal of Housing Markets and Analysis 17 (2), 266-286, 2024 | 11 | 2024 |
Young adults’ default intention: influence of behavioral factors in determining housing and real estate loan repayment in India SS Thomas, JP George, BJ Godwin, A Siby International Journal of Housing Markets and Analysis 16 (2), 426-444, 2023 | 10 | 2023 |
Young adults’ socialization in housing and real estate purchase decisions in India SS John, C Balapure, BJ Godwin International Journal of Housing Markets and Analysis 14 (4), 701-719, 2021 | 9 | 2021 |
Mapping of Online Shopping behaviour: A Dark Triad Approach S Shivani, BJ Godwin Indian Journal of Commerce & Management Studies 9 (2), 78-84, 2018 | 8 | 2018 |
Experiencing the experience: Psychodynamics of customer citizenship behavior (CCB) BJ Godwin, D Kalpana European Journal of Business and Management 5 (3), 22-28, 2013 | 6 | 2013 |
Braining the Brands: Ethnographic Assessment on Neuromarketing with reference to Ultimate3 Ad Campaign BJ Godwin, S Kothai, VP Saranya Asia Pacific Journal of Marketing & Management Review 1 (2), 117-125, 2012 | 5 | 2012 |
Brand anthropomorphism’s impact on real estate purchase decisions of young buyers in India and the underlying reliance on spatial memory A Rodrigues, BJ Godwin, JP George International Journal of Housing Markets and Analysis 17 (4), 926-944, 2024 | 4 | 2024 |
Understanding the antecedents of service decisions: an integration of service promiscuity and customer citizenship behaviour BJ Godwin, R Wright International Journal of Services, Economics and Management 10 (1), 34-54, 2019 | 4 | 2019 |
An analysis of pattern and growth of fertilizer consumption in India (1980–81 to 2009–10) G Jayanthi, S Thomas, BJ Godwin ACADEMICIA: An International Multidisciplinary Research Journal 3 (1), 197-212, 2013 | 4 | 2013 |
Exploring the influence of social media and materialism on impulsive real estate buying decisions among young immigrants in Canada R Patial, TMR Torres, C Berezan, T Talwar, BGJ Davidson International Journal of Housing Markets and Analysis, 2024 | 2 | 2024 |
Examining the impact of website layout and dark triad approach on real estate purchase decisions in India: a young adult socialization mediated model I Pradeep, JP George, BGJ Davidson International Journal of Housing Markets and Analysis, 2024 | 2 | 2024 |
Young consumers' green marketing orientation: role of customer citizenship behaviour in determining real estate purchase intention in India J Jacob, AA Chully, BJ Godwin, JP George International Journal of Housing Markets and Analysis, 2023 | 2 | 2023 |
Inter-generational differences in purchase behaviour E Premnath, E Stephan, SS John, BJ Godwin Journal for Multidisciplinary Research 6 (3), 133-138, 2019 | 2 | 2019 |
Empirical analysis of borrowers' motivation to use online peer-to-peer lending platforms in India S Gupta, J Mahajan, BJ Godwin International Journal of Electronic Finance 12 (2), 142-162, 2023 | 1 | 2023 |
An Intelligent Stock Market Automation with Conversational Web Based Build Operate Transfer (BOT) A Bajaj, N Preethi, BJ Godwin, FJP George 2022 International Conference on Trends in Quantum Computing and Emerging …, 2022 | 1 | 2022 |
Antecedents of Adoption of Peer to Peer (P2P) Lending–A Fintech Innovation in India S Dias, J Mahajan, B Godwin 2022 International Conference on Trends in Quantum Computing and Emerging …, 2022 | 1 | 2022 |
Paradigm of green technologies in hospitality industry and its sustainability analytics J Jacob, OJ Vijayalakshmi, BJ Godwin, N Preethi 2022 International Conference on Trends in Quantum Computing and Emerging …, 2022 | 1 | 2022 |
Measuring the effectiveness of digital marketing towards consumers decision making process in automobile industry GM Premkumar, BJ Godwin Journal of xi’an University of Architecture & Technology, XII, 3195-3207, 2020 | 1 | 2020 |
Impact of Personality Traits and Emotional Intelligence on Job Performance A Cyriac, B Kaleem, C Balapure, DBJ Godwin International Journal of Information and Computing Science 6 (4), 284-292, 2019 | 1 | 2019 |
Organizational competency management: A competence performance approach A Kumuudha, K Prabakar, BJ Godwin International Journals of Marketing and Technology 1 (7), 116-121, 2011 | 1 | 2011 |