| Does it pay to be good? R Trudel, J Cotte MIT Sloan Management Review 50 (2), 61-68, 2009 | 651 | 2009 |
| Sustainable consumer behavior R Trudel Consumer psychology review 2 (1), 85-96, 2019 | 427 | 2019 |
| The Recycled Self: Consumers’ Disposal Decisions of Identity-Linked Products R Trudel, JJ Argo, MD Meng Journal of Consumer Research 43 (2), 246-264, 2016 | 250 | 2016 |
| “The Recycled Self: Consumers’ Disposal Decisions of Identity-Linked Products,” R Trudel, JJ Argo, MD Meng Journal of Consumer Research 43 (2), 246-64, 2016 | 248 | 2016 |
| Looks Interesting, but What Does It Do? Evaluation of Incongruent Product Form Depends on Positioning TJ Noseworthy, R Trudel Journal of Marketing Research 48 (6), 1008-1019, 2011 | 187 | 2011 |
| Focusing on the forest or the trees: How abstract versus concrete construal level predicts responses to eco-friendly products RW Reczek, R Trudel, K White Journal of Environmental Psychology 57, 87-98, 2018 | 179 | 2018 |
| The effect of product size and form distortion on consumer recycling behavior R Trudel, JJ Argo Journal of Consumer Research 40 (4), 632-643, 2013 | 158 | 2013 |
| The effect of recycling versus trashing on consumption: Theory and experimental evidence M Sun, R Trudel Journal of Marketing Research 54 (2), 293-305, 2017 | 146 | 2017 |
| Socially conscious consumerism: A systematic review of the body of knowledge J Cotte, R Trudel Network for Business Sustainability, 2009 | 140 | 2009 |
| Does being ethical pay R Trudel, J Cotte Wall Street Journal 1, 2008 | 95 | 2008 |
| The influence of purchase motivation on perceived preference uniqueness and assortment size choice SC Whitley, R Trudel, D Kurt Journal of Consumer Research 45 (4), 710-724, 2018 | 81 | 2018 |
| Being a likable braggart: How consumers use brand mentions for self-presentation on social media T Sekhon, B Bickart, R Trudel, S Fournier Consumer psychology in a social media world, 23-39, 2015 | 68 | 2015 |
| The impact of traffic light color-coding on food health perceptions and choice. R Trudel, KB Murray, S Kim, S Chen Journal of Experimental Psychology: Applied 21 (3), 255, 2015 | 68 | 2015 |
| Beyond expectations: The effect of regulatory focus on consumer satisfaction R Trudel, KB Murray, J Cotte International Journal of Research in Marketing 29 (1), 93-97, 2012 | 65 | 2012 |
| Repayment concentration and consumer motivation to get out of debt KL Kettle, R Trudel, SJ Blanchard, G Häubl Journal of Consumer Research 43 (3), 460-477, 2016 | 61 | 2016 |
| Political ideology and the perceived impact of coronavirus prevention behaviors for the self and others A Cakanlar, R Trudel, K White Journal of the association for consumer research 7 (1), 36-44, 2022 | 54 | 2022 |
| Using emoticons to encourage students to recycle MD Meng, R Trudel The Journal of Environmental Education 48 (3), 196-204, 2017 | 48 | 2017 |
| Trash or Recycle? How Product Distortion Leads to Categorization Error During Disposal R Trudel, JJ Argo, MD Meng Environment and Behavior 48 (7), 966-985, 2016 | 46 | 2016 |
| Why didn't I think of that? Self-regulation through selective information processing R Trudel, KB Murray Journal of Marketing Research 48 (4), 701-712, 2011 | 40 | 2011 |
| Feeling good by doing good: a selfish motivation for ethical choice R Trudel, J Klein, S Sen, N Dawar Journal of Business Ethics 166, 39-49, 2020 | 38 | 2020 |
Kyle MurrayProfessor of Marketing, University of AlbertaVerified email at ualberta.ca