Articles with public access mandates - Minas KastanakisLearn more
Available somewhere: 2
The role of consumer data in marketing: A research agenda
L Blasco-Arcas, HHM Lee, MN Kastanakis, A Mariano, ...
Journal of Business Research 146, 436-452, 2022
Mandates: Government of Spain
Leveraging user behavior and data science technologies for management: An overview
L Blasco-Arcas, MN Kastanakis, M Alcañiz, A Reyes-Menendez
Journal of Business Research 154, 2023
Mandates: Government of Spain
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