Luxury goes digital: how to tackle the digital luxury brand–consumer touchpoints K Heine, B Berghaus Journal of Global Fashion Marketing 5 (3), 223-234, 2014 | 140 | 2014 |
The management of luxury: A practitioner’s handbook B Berghaus, G Müller-Stewens, S Reinecke Kogan Page Publishers, 2014 | 40 | 2014 |
The market and business of luxury: an introduction G Müller-Stewens, B Berghaus Kogan Page, 2014 | 27 | 2014 |
Strategic foresight in the luxury industry: managerial perspectives B Berghaus, C Bossard, LL Baehni Luxury Research Journal 1 (1), 76-90, 2015 | 14 | 2015 |
The relevance of sustainability in luxury from the millennials’ point of view M Schemken, B Berghaus Sustainable luxury, entrepreneurship, and innovation, 103-130, 2018 | 9 | 2018 |
Massenexklusivität als Herausforderung wachsender Luxusmarken S Reinecke, B Berghaus Marketingforum Universität St. Gallen, 10-15, 2011 | 9 | 2011 |
The management of luxury: An international guide B Berghaus, G Müller-Stewens, S Reinecke Kogan Page Publishers, 2018 | 7 | 2018 |
Luxury brands as employers V Batt, B Berghaus Kogan Page, 2014 | 6 | 2014 |
Luxury branding B Berghaus The Oxford Handbook of Luxury Business, 2020 | 3 | 2020 |
Luxusmarken zwischen Demarketing und Erreichbarkeit B Berghaus SUXXEED, 2012 | 3 | 2012 |
Prestige preference and person–organisation fit B Berghaus, B Berghaus Conspicuous Employment: Theory, Measurement, and Consequences of Prestigious …, 2020 | 2 | 2020 |
Conspicuous Employment B Berghaus Springer International Publishing, 2020 | 1 | 2020 |
Der Wandel der Luxusbranche B Berghaus, G Müller-Stewens, S Reinecke Universiität St. Gallen, 2014 | 1 | 2014 |
Luxusmarkenentwicklung: Markenführung durch einen sich stets neu erfindenden Markt B Berghaus Gabler Springer Fachmedien, 2012 | 1 | 2012 |
Luxury Stocks: Luxusmarken aus Sicht des Finanzmarkts B Berghaus Gabler, 2011 | 1 | 2011 |
The Student's Research Companion: The Purpose-driven Journey of Scientific Entrepreneurs O Aschari, B Berghaus Oxford University Press, 2023 | | 2023 |
Das Richtige tun. B Berghaus Marketing Review St. Gallen, 2023 | | 2023 |
Theory on Status: A Cross-Discipline Literature Review B Berghaus, B Berghaus Conspicuous Employment: Theory, Measurement, and Consequences of Prestigious …, 2020 | | 2020 |
Prestigious Employer Preference: Scale Development and Evaluation B Berghaus, B Berghaus Conspicuous Employment: Theory, Measurement, and Consequences of Prestigious …, 2020 | | 2020 |
Prestige Preference and (Over-) Confidence B Berghaus, B Berghaus Conspicuous Employment: Theory, Measurement, and Consequences of Prestigious …, 2020 | | 2020 |