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Dr. Benjamin Berghaus
Dr. Benjamin Berghaus
Independent Researcher, Alumnus of and Guest Lecturer at University of St. Gallen
Verified email at unisg.ch - Homepage
Title
Cited by
Cited by
Year
Luxury goes digital: how to tackle the digital luxury brand–consumer touchpoints
K Heine, B Berghaus
Journal of Global Fashion Marketing 5 (3), 223-234, 2014
1402014
The management of luxury: A practitioner’s handbook
B Berghaus, G Müller-Stewens, S Reinecke
Kogan Page Publishers, 2014
402014
The market and business of luxury: an introduction
G Müller-Stewens, B Berghaus
Kogan Page, 2014
272014
Strategic foresight in the luxury industry: managerial perspectives
B Berghaus, C Bossard, LL Baehni
Luxury Research Journal 1 (1), 76-90, 2015
142015
The relevance of sustainability in luxury from the millennials’ point of view
M Schemken, B Berghaus
Sustainable luxury, entrepreneurship, and innovation, 103-130, 2018
92018
Massenexklusivität als Herausforderung wachsender Luxusmarken
S Reinecke, B Berghaus
Marketingforum Universität St. Gallen, 10-15, 2011
92011
The management of luxury: An international guide
B Berghaus, G Müller-Stewens, S Reinecke
Kogan Page Publishers, 2018
72018
Luxury brands as employers
V Batt, B Berghaus
Kogan Page, 2014
62014
Luxury branding
B Berghaus
The Oxford Handbook of Luxury Business, 2020
32020
Luxusmarken zwischen Demarketing und Erreichbarkeit
B Berghaus
SUXXEED, 2012
32012
Prestige preference and person–organisation fit
B Berghaus, B Berghaus
Conspicuous Employment: Theory, Measurement, and Consequences of Prestigious …, 2020
22020
Conspicuous Employment
B Berghaus
Springer International Publishing, 2020
12020
Der Wandel der Luxusbranche
B Berghaus, G Müller-Stewens, S Reinecke
Universiität St. Gallen, 2014
12014
Luxusmarkenentwicklung: Markenführung durch einen sich stets neu erfindenden Markt
B Berghaus
Gabler Springer Fachmedien, 2012
12012
Luxury Stocks: Luxusmarken aus Sicht des Finanzmarkts
B Berghaus
Gabler, 2011
12011
The Student's Research Companion: The Purpose-driven Journey of Scientific Entrepreneurs
O Aschari, B Berghaus
Oxford University Press, 2023
2023
Das Richtige tun.
B Berghaus
Marketing Review St. Gallen, 2023
2023
Theory on Status: A Cross-Discipline Literature Review
B Berghaus, B Berghaus
Conspicuous Employment: Theory, Measurement, and Consequences of Prestigious …, 2020
2020
Prestigious Employer Preference: Scale Development and Evaluation
B Berghaus, B Berghaus
Conspicuous Employment: Theory, Measurement, and Consequences of Prestigious …, 2020
2020
Prestige Preference and (Over-) Confidence
B Berghaus, B Berghaus
Conspicuous Employment: Theory, Measurement, and Consequences of Prestigious …, 2020
2020
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