| Making" freemium" work V Kumar Harvard business review 92 (5), 27-29, 2014 | 382 | 2014 |
| Structured superpeers: Leveraging heterogeneity to provide constant-time lookup AT Mizrak, Y Cheng, V Kumar, S Savage Proceedings the Third IEEE Workshop on Internet Applications. WIAPP 2003 …, 2003 | 164 | 2003 |
| The dynamic effects of bundling as a product strategy T Derdenger, V Kumar Marketing Science 32 (6), 827-859, 2013 | 129 | 2013 |
| Match your own price? self-matching as a retailer’s multichannel pricing strategy P Kireyev, V Kumar, E Ofek Marketing Science 36 (6), 908-930, 2017 | 116 | 2017 |
| Health Care Workers’ Reluctance to Take the Covid-19 Vaccine: A Consumer-Marketing Approach to Identifying and Overcoming Hesitancy B Roy, V Kumar, A Venkatesh NEJM Catalyst Innovations in Care Delivery 1 (6), 2020 | 69 | 2020 |
| Structural models of complementary choices S Berry, A Khwaja, V Kumar, A Musalem, KC Wilbur, G Allenby, B Anand, ... Marketing Letters 25, 245-256, 2014 | 62 | 2014 |
| Designing freemium: a model of consumer usage, upgrade, and referral dynamics C Lee, V Kumar, S Gupta Citeseer 1 (November), 1-46, 2013 | 56 | 2013 |
| Competitive strategy for open source software V Kumar, BR Gordon, K Srinivasan Marketing Science 30 (6), 1066-1078, 2011 | 53 | 2011 |
| Spatial Distribution of Access to Service: Theory and Evidence from Ridesharing S Ghili, V Kumar, F Teng SSRN, 2024 | 25* | 2024 |
| The new york times paywall V Kumar, BN Anand, S Gupta, F Oberholzer-Gee Harvard Business School Marketing Unit Case, 2012 | 25 | 2012 |
| On the friendship paradox and inversity: A network property with applications to privacy-sensitive network interventions V Kumar, D Krackhardt, S Feld Proceedings of the National Academy of Sciences 121 (30), e2306412121, 2024 | 22* | 2024 |
| Can Random Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox V Kumar, K Sudhir Management Science, 2021 | 22* | 2021 |
| A theory-based interpretable deep learning architecture for music emotion H Fong, V Kumar, K Sudhir Available at SSRN 4025386, 2023 | 17 | 2023 |
| Commentaries and Reply on “Predicting Customer Value Using Clumpiness: From RFM to RFMC” by Yao Zhang, Eric T. Bradlow, and Dylan S. Small V Kumar, K Srinivasan, VR Rao, Y Zhang, ET Bradlow, DS Small Marketing Science 34 (2), 209-217, 2015 | 16 | 2015 |
| Designing freemium: Balancing growth and monetization strategies C Lee, V Kumar, S Gupta Available at SSRN, 2015 | 16 | 2015 |
| Fairness for auc via feature augmentation H Fong, V Kumar, A Mehrotra, NK Vishnoi arXiv preprint arXiv:2111.12823, 2021 | 12 | 2021 |
| Estimating dynamic discrete choice models with aggregate data: Properties of the inclusive value approximation T Derdenger, V Kumar Quantitative Marketing and Economics 17 (4), 359-384, 2019 | 7 | 2019 |
| Linear estimation of aggregate dynamic discrete demand for durable goods: Overcoming the curse of dimensionality C Chou, T Derdenger, V Kumar Marketing Science 38 (5), 888-909, 2019 | 7 | 2019 |
| Designing Pricing Strategy for Operational and Technological Transformation V Kumar, Y Sun Management Science 66 (6), 2706-2734, 2020 | 6 | 2020 |
| Automatic discovery and generation of visual design characteristics: Application to visual conjoint A Sisodia, A Burnap, V Kumar Available at SSRN 4151019, 2023 | 5 | 2023 |
Tim DerdengerAssociate Professor of Marketing and Strategy: Tepper School of Business, Carnegie Mellon UniversityVerified email at andrew.cmu.edu
