| Applying EEG in consumer neuroscience MHJ Lin, SNN Cross, WJ Jones, TL Childers European Journal of Marketing 52 (1/2), 66-91, 2018 | 183 | 2018 |
| Consumer culture theory SNN Cross, C Ruvalcaba, A Venkatesh, RW Belk Emerald Publishing Limited, 2018 | 112 | 2018 |
| Together we rise: How social movements succeed G Nardini, T Rank‐Christman, MG Bublitz, SNN Cross, LA Peracchio Journal of Consumer Psychology 31 (1), 112-145, 2021 | 98 | 2021 |
| Restricted visions of multiracial identity in advertising RL Harrison, KD Thomas, SNN Cross Journal of Advertising 46 (4), 503-520, 2017 | 68 | 2017 |
| Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being E Kipnis, C Demangeot, C Pullig, SNN Cross, CC Cui, C Galalae, ... Journal of Public Policy & Marketing 40 (2), 143-164, 2021 | 67 | 2021 |
| Cultural competence and cultural compensatory mechanisms in binational households SNN Cross, MC Gilly Journal of Marketing 78 (3), 121-139, 2014 | 66 | 2014 |
| Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action C Demangeot, E Kipnis, C Pullig, SNN Cross, J Emontspool, C Galalae, ... Journal of Business Research 100, 339-353, 2019 | 59 | 2019 |
| Consumption compromises: Negotiation and unification within contemporary families SNN Cross, MC Gilly Journal of Business Research 67 (4), 449-456, 2014 | 50 | 2014 |
| Understanding olfaction and emotions and the moderating role of individual differences MHJ Lin, SNN Cross, TL Childers European Journal of Marketing 52 (3/4), 811-836, 2018 | 44 | 2018 |
| Negotiating cultural ambiguity: The role of markets and consumption in multiracial identity development RL Harrison III, KD Thomas, SNN Cross Consumption Markets & Culture 18 (4), 301-332, 2015 | 43 | 2015 |
| The sniffing effect: Olfactory sensitivity and olfactory imagery in advertising MH Lin, SNN Cross, RN Laczniak, TL Childers Journal of Advertising 47 (2), 97-111, 2018 | 37 | 2018 |
| Omission and commission as marketplace trauma AM Bennett, SM Baker, S Cross, JP James, G Bartholomew, AE Ekpo, ... Journal of Public Policy & Marketing 35 (2), 280-291, 2016 | 36 | 2016 |
| Bridging cultural divides: The role and impact of binational families SNN Cross, MC Gilly Journal of Public Policy & Marketing 32 (1_suppl), 106-111, 2013 | 35 | 2013 |
| The impact of diversity on institutional longevity SNN Cross, MC Gilly International Journal of Research in Marketing 34 (1), 231-251, 2017 | 33 | 2017 |
| Ethnography for marketing and consumer research A Venkatesh, D Crockett, S Cross, S Chen Foundations and Trends® in Marketing 10 (2), 61-151, 2017 | 27 | 2017 |
| Hoarding: Understanding divergent acquisition, consumption, and disposal SNN Cross, G Leizerovici, DM Pirouz Journal of the Association for Consumer Research 3 (1), 81-96, 2018 | 18 | 2018 |
| The role of marketing in ritual evolution SNN Cross, RL Harrison, MC Gilly Journal of Macromarketing 37 (4), 460-478, 2017 | 17 | 2017 |
| A call for further research at the intersection of race, marketing, and public policy B DeBerry-Spence, AM Bennett, SNN Cross, A Ekpo, F Sobande American Marketing Association, 2020 | 12 | 2020 |
| Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact SNN Cross, A Gustafsson, C Pechmann, KP Winterich Journal of Public Policy & Marketing 41 (1), 51-53, 2022 | 11 | 2022 |
| Climate action now: How to fuel a social movement L Lteif, G Nardini, T Rank‐Christman, L Block, MG Bublitz, JR Catlin, ... Journal of Consumer Psychology 34 (1), 119-139, 2024 | 9 | 2024 |
Mary GillyProfessor, University of California, IrvineVerified email at uci.edu