| Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model M Xiao, R Wang, S Chan-Olmsted Journal of media business studies 15 (3), 188-213, 2018 | 705 | 2018 |
| Understanding podcast users: Consumption motives and behaviors S Chan-Olmsted, R Wang New media & society 24 (3), 684-704, 2022 | 173 | 2022 |
| Content marketing strategy of branded YouTube channels R Wang, S Chan-Olmsted Journal of Media Business Studies 17 (3-4), 294-316, 2020 | 105 | 2020 |
| Toward a multidimensional framework of media engagement: Conceptualizing consumer experience and connection with media content in a digital environment S Chan-Olmsted, LC Wolter, R Wang Emma conf 2017. European Media Management Associafion. https://www. media …, 2017 | 32 | 2017 |
| Multinational luxury brands’ communication strategies on international and local social media: Comparing Twitter and Weibo R Wang, S Huang, NG Pérez-Ríos Journal of International Consumer Marketing 32 (4), 313-323, 2020 | 29 | 2020 |
| Substitutability and complementarity of broadcast radio and music streaming services: The millennial perspective S Chan-Olmsted, R Wang, KH Hwang Mobile Media & Communication 8 (2), 209-228, 2020 | 26 | 2020 |
| 10. Shifts in Consumer Engagement and Media Business Models S Chan-Olmsted, R Wang Making media, 133-146, 2019 | 18 | 2019 |
| Americanized or localized: a qualitative study on Chinese advertising practitioners’ perceptions of creativity and strategy in the digital age H Chen, R Wang, X Liang Global Media and China 4 (2), 233-253, 2019 | 12 | 2019 |
| Millennials’ adoption of radio station apps: The roles of functionality, technology, media, and brand factors S Chan-Olmsted, R Wang, KH Hwang Journalism & mass communication quarterly 99 (1), 262-288, 2022 | 9 | 2022 |
| Decoding influencer marketing from a community perspective: typologies and marketing management implications R Wang, S Chan-Olmsted Asia Pacific Journal Of Marketing And Logistics 35 (8), 1839-1856, 2023 | 8 | 2023 |
| Podcasting as advertising channel: Understanding the context effect R Wang, S Chan-Olmsted Journal of Radio & Audio Media, 1-22, 2023 | 8 | 2023 |
| Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy L You, R Wang, X Lan, L Hon Telematics and Informatics 79, 101955, 2023 | 7 | 2023 |
| Demystifying engagement: Chinese advertising practitioners’ perspective H Chen, R Wang, X Liang International Journal of Market Research 62 (3), 314-334, 2020 | 7 | 2020 |
| 16 Branding: Media brands and brands as media SM Chan-Olmsted, R Wang Management and Economics of Communication 30, 311, 2020 | 3 | 2020 |
| Brand Communication Through Social Media Influencers: Trust Building and Trust Transfer Mechanisms R Wang, S Chan-Olmsted International Journal of Business Communication, 23294884241255911, 2024 | | 2024 |
| CONSUMER DECISION-MAKING PROCESS IN INFLUENCER COMMERCE: A GROUNDED THEORY R Wang, S Chan-Olmsted American Academy of Advertising. Conference. Proceedings (Online), 13-13, 2021 | | 2021 |
| ADVERTISING EFFECTIVENESS ON PODCAST: THE ROLE OF MEDIA CONTEXT R Wang, S Chan-Olmsted American Academy of Advertising. Conference. Proceedings (Online), 16-16, 2020 | | 2020 |
