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Co-authors
- Michael K. BradyDepartment of Marketing, Florida State UniversityVerified email at fsu.edu
- Nancy J. SirianniAssociate Professor of Marketing, Texas State UniversityVerified email at txstate.edu
- Mark R. GleimAssistant Professor of Marketing, Auburn UniversityVerified email at auburn.edu
- Clay VoorheesProfessor and Morris Mayer Endowed Chair, University of AlabamaVerified email at ua.edu
- Katherine LemonProfessor of Marketing, Boston CollegeVerified email at bc.edu
- Joel E. CollierProfessor of Marketing, Mississippi State UniversityVerified email at business.msstate.edu
- Donald C. BarnesHendrick Faculty Fellow, University of North Carolina WilmingtonVerified email at uncw.edu
- Alexis AllenUniversity of KentuckyVerified email at uky.edu
- William J. KettingerWilliam S. Lee Distinguished Professor in Management, Clemson UniversityVerified email at clemson.edu
- Jeffery SmithVirginia Commonwealth UniversityVerified email at vcu.edu
- Peter DarkeProfessor of Marketing, Schulich School of Business, York UniversityVerified email at schulich.yorku.ca
- Edward RamirezAssociate Professor, University of Texas at El PasoVerified email at utep.edu