| Encyclopedia of social media and politics K Harvey Sage Publications, 2013 | 205 | 2013 |
| How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter JL Hayes, G Golan, B Britt, J Applequist International Journal of Advertising 39 (1), 131-165, 2020 | 83 | 2020 |
| An updated analysis of direct-to-consumer television advertisements for prescription drugs J Applequist, JG Ball The Annals of Family Medicine 16 (3), 211-216, 2018 | 72 | 2018 |
| Strategies for achieving whole-practice engagement and buy-in to the patient-centered medical home WK Bleser, M Miller-Day, D Naughton, PL Bricker, PF Cronholm, ... The Annals of Family Medicine 12 (1), 37-45, 2014 | 70 | 2014 |
| Leveraging textual paralanguage and consumer–brand relationships for more relatable online brand communication: A social presence approach JL Hayes, BC Britt, J Applequist, A Ramirez Jr, J Hill Journal of Interactive Advertising 20 (1), 17-30, 2020 | 39 | 2020 |
| A novel approach to conducting clinical trials in the community setting: utilizing patient-driven platforms and social media to drive web-based patient recruitment J Applequist, C Burroughs, A Ramirez, PA Merkel, ME Rothenberg, ... BMC medical research methodology 20, 1-14, 2020 | 37 | 2020 |
| CTE, media, and the NFL: Framing a public health crisis as a football epidemic TR Bell, J Applequist, C Dotson-Pierson Rowman & Littlefield, 2019 | 30 | 2019 |
| “In principle we have agreement, but in practice it is a bit more difficult”: obtaining organizational buy-in to patient-centered medical home transformation J Applequist, M Miller-Day, PF Cronholm, RA Gabbay, DS Bowen Qualitative Health Research 27 (6), 909-922, 2017 | 25 | 2017 |
| Broadcast pharmaceutical advertising in the United States: primetime pill pushers J Applequist Lexington Books, 2016 | 17 | 2016 |
| Pinterest, Gender Reveal Parties, and the Binary: Reducing an Impending Arrival to Pink or Blue. J Applequist Pennsylvania Communication Annual 70 (3), 2014 | 15 | 2014 |
| The use of narratives to deliver information in direct-to-consumer prescription drug commercials: A content analysis JG Ball, J Applequist Journal of Health Communication 24 (5), 512-524, 2019 | 9 | 2019 |
| A tale of four practices: a comparative analysis of high and low performing patient-centered medical homes M Miller-Day, J Applequist, K Zabokrtsky, A Dalton, K Kellom, R Gabbay, ... Journal of Health Organization and Management 31 (6), 630-646, 2017 | 8 | 2017 |
| Womens Body Image in the Media: Fitspiration on Instagram BM Bryant, J Applequist, G Golan, A Ramirez University of South Florida, 2018 | 7 | 2018 |
| “Do the Things You’re Gonna Do on Game Day, Just Don’t Get Hurt”: A Narrative Analysis of the NFL’s “Future of Football” Advertising Campaign TR Bell, J Applequist Journal of Broadcasting & Electronic Media 66 (1), 110-128, 2022 | 4 | 2022 |
| E-sisters and the case of the Essure coil: power, representation, and voice in women’s public docket accounts to the FDA of medical device adverse events EA Hintz, J Applequist Journal of Applied Communication Research 51 (5), 500-518, 2023 | 3 | 2023 |
| The introduction of the medicinal partner in direct-to-consumer advertising: viagra’s contribution to pharmaceutical fetishism and patient-as-consumer discourse in healthcare J Applequist Qualitative Research in Medicine and Healthcare 2 (2), 2018 | 3 | 2018 |
| The Popular Culture Studies Journal B Batchelor, N JONES, K TURNER, JC DUNN, MYC WIATROWSKI, ... THE POPULAR CULTURE STUDIES JOURNAL, 148, 2014 | 3 | 2014 |
| Health communication and sport: Connections, applications, and opportunities J Applequist, TR Bell, A Bowes, BW Browning, N Butterbaugh, D Cassilo, ... Rowman & Littlefield, 2022 | 2 | 2022 |
| Information versus influence: An analysis of educational, relational, and identity rewards present in direct-to-consumer prescription drug advertising J Applequist, EA Hintz, D Quichocho, S Chesser, D Price, S Sturgess, ... Journal of the American Pharmacists Association 61 (6), 795-803, 2021 | 2 | 2021 |
| CTE, media, and the NFL: Framing a public health crisis as a football epidemic Y Heo International Journal of Sport Communication 13 (1), 137-139, 2020 | 2 | 2020 |
