| Decision-maker characteristics and international decisions for SMEs B Francioni, F Musso, M Cioppi Management Decision 53 (10), 2226-2249, 2015 | 173 | 2015 |
| International strategy for SMEs: Criteria for foreign markets and entry modes selection F Musso, B Francioni Journal of Small Business and Enterprise Development 21 (2), 301-312, 2014 | 119 | 2014 |
| Innovation in Marketing Channels F Musso Symphonya. Emerging Issues in Management, 2010 | 110* | 2010 |
| The influence of decision-maker characteristics on the international strategic decision-making process: An SME perspective F Musso, B Francioni Procedia-Social and Behavioral Sciences 58, 279-288, 2012 | 88 | 2012 |
| Small Italian wine producers’ internationalization: The role of network relationships in the emergence of late starters B Francioni, T Vissak, F Musso International Business Review 26 (1), 12-22, 2017 | 87 | 2017 |
| Optimism bias during the COVID-19 pandemic: Empirical evidence from Romania and Italy E Druică, F Musso, R Ianole-Călin Games 11 (3), 39, 2020 | 68 | 2020 |
| Agri-food clusters, wine tourism and foreign markets. The role of local networks for SME's internationalization F Musso, B Francioni Procedia Economics and Finance 27, 334-343, 2015 | 66 | 2015 |
| Competere e radicarsi in Cina. Aspetti strategici e operativi F Musso, F Bartolucci, A Pagano Competere e radicarsi in Cina. Aspetti strategici e operativi, 2005 | 64 | 2005 |
| Handbook of research on retailer-consumer relationship development F Musso IGI Global, 2014 | 58 | 2014 |
| How do smaller firms select foreign markets? F Musso, B Francioni International Journal of Marketing Studies 4 (6), 44-53, 2012 | 57 | 2012 |
| Key decisions and changes in internationalization strategies: The case of smaller firms B Francioni, F Musso, D Vardiabasis Journal of Strategic Marketing 21 (3), 240-259, 2013 | 52 | 2013 |
| Marketing 2.0: A new marketing strategy D Consoli, F Musso Journal of International Scientific Publications: Economy & Business 4, 315-325, 2010 | 50 | 2010 |
| Foreign Markets Entry Mode Decision for Italian Small and Medium-Sized Enterprises F Musso, B Francioni International Journal of Business and Management 7 (2), p3, 2012 | 44 | 2012 |
| SME food suppliers versus large retailers: perspectives in the international supply chains C Pepe, F Musso, M Risso DSI Essays Series 13, 2010 | 43 | 2010 |
| New perspectives from technology adoption in senior cohousing facilities M Angioni, F Musso The TQM Journal 32 (4), 761-777, 2020 | 42 | 2020 |
| MVM's nonlinear internationalization: A case study T Vissak, B Francioni, F Musso Journal of East-West Business 18 (4), 275-300, 2012 | 41 | 2012 |
| Strategie di Internazionalizzazione fra Economie Distrettuali e Filiere Estese (Internationalization Strategies between Cluster Economies and Extended Supply Chains) F Musso Sinergie, 2006 | 39 | 2006 |
| Omnichannelling and the Predominance of Big Retailers in the post-Covid Era F Fortuna, M Risso, F Musso Symphonya. Emerging Issues in Management, 142-157, 2021 | 38 | 2021 |
| Strategie e competitività internazionale delle piccole e medie imprese. Un’analisi sul settore della meccanica F Musso Cedam, 2013 | 38 | 2013 |
| CSR Within Large Retailers International Supply Chains F Musso, M Risso Symphonya. Emerging Issues in Management, 2006 | 38 | 2006 |
Barbara FrancioniAssociate Professor, Università degli Studi di Urbino Carlo BoVerified email at uniurb.it