| Student-athletes’ organization of activism at the University of Missouri: Resource mobilization on Twitter G Yan, A Pegoraro, NM Watanabe Journal of Sport Management 32 (1), 24-37, 2018 | 127 | 2018 |
| Measuring externalities: The imperative next step to sustainability assessment in sport BP McCullough, M Orr, NM Watanabe Journal of Sport Management 34 (5), 393-402, 2019 | 117 | 2019 |
| Major League Baseball and Twitter Usage: The Economics of Social Media Use N Watanabe, G Yan, B Soebbing Journal of Sport Management 29, 619-632, 2015 | 93 | 2015 |
| Unfolding the Twitter scene of the 2017 UEFA Champions League Final: Social media networks and power dynamics G Yan, NM Watanabe, SL Shapiro, ML Naraine, K Hull European Sport Management Quarterly 19 (4), 419-436, 2019 | 88 | 2019 |
| Gaming gone viral: An analysis of the emerging esports narrative economy JI Newman, H Xue, NM Watanabe, G Yan, CM McLeod Communication & Sport 10 (2), 241-270, 2022 | 69 | 2022 |
| Consumer interest in major league baseball: An analytical modeling of Twitter NM Watanabe, G Yan, BP Soebbing Journal of Sport Management 30 (2), 207-220, 2016 | 61 | 2016 |
| Social network analysis and domestic and international retailers: An investigation of social media networks of cosmetic brands NM Watanabe, J Kim, J Park Journal of Retailing and Consumer Services 58, 102301, 2021 | 60 | 2021 |
| Big data and analytics in sport management NM Watanabe, S Shapiro, J Drayer Journal of Sport Management 35 (3), 197-202, 2021 | 55 | 2021 |
| Air pollution and attendance in the Chinese Super League: Environmental economics and the demand for sport NM Watanabe, G Yan, BP Soebbing, W Fu Journal of Sport Management 33 (4), 289-302, 2019 | 52 | 2019 |
| Chasing Equity: The Triumphs, Challenges, and Opportunities in Sports for Girls and Women. EJ Staurowsky, N Watanabe, J Cooper, C Cooky, N Lough, A Paule-Koba, ... Women's Sports Foundation, 2020 | 50 | 2020 |
| A comparison of college football and NASCAR consumer profiles: Identity formation and spectatorship motivation SA Keaton, NM Watanabe, CC Gearhart Sport Marketing Quarterly 24 (1), 43-55, 2015 | 48 | 2015 |
| Chinese Super League: attendance, pricing, and team performance N Watanabe, B Soebbing Sport, Business and Management: An International Journal 7 (2), 157-174, 2017 | 46 | 2017 |
| Weather conditions, travel distance, rest, and running performance: The 2014 FIFA World Cup and implications for the future N Watanabe, P Wicker, G Yan Journal of Sport Management 31 (1), 27-43, 2017 | 41 | 2017 |
| Debunking the NCAA's myth that amateurism conforms with antitrust law: A legal and statistical analysis TA Baker, M Edelman, NM Watanabe Tenn. L. Rev. 85, 661, 2017 | 40 | 2017 |
| Market disruption as a regime for athlete activism: An economic analysis of college football player protests NM Watanabe, G Yan, BP Soebbing Sport Management Review 22 (5), 600-612, 2019 | 38 | 2019 |
| Intercollegiate athletics EJ Staurowsky, R Abney, NM Watanabe Contemporary sport management 4, 142-63, 2011 | 38 | 2011 |
| The impact of race relations on NFL attendance: An econometric analysis NM Watanabe, GB Cunningham PLOS One 15 (1), 2020 | 33 | 2020 |
| Professional sporting events increase seasonal influenza mortality in US cities A Cardazzi, BR Humphreys, JE Ruseski, B Soebbing, N Watanabe Available at SSRN 3628649, 2020 | 32 | 2020 |
| Television, social media, and Fan Culture B Brojakowski, JR Burnett, R Cassella, G Castleberry, M Collins, ... Lexington Books, 2015 | 32 | 2015 |
| Sources of direct demand: An examination of demand for the Ultimate Fighting Championship. NM Watanabe International Journal of Sport Finance 10 (1), 2015 | 32 | 2015 |
Grace YanUniversity of South CarolinaVerified email at mailbox.sc.edu
