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Citations per year
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Cited by
All
Since 2019
Citations
23
21
h-index
2
2
i10-index
1
1
0
6
3
2018
2019
2020
2021
2022
2023
2024
1
3
2
2
4
5
5
Co-authors
Pinar Yildirim
Associate Professor of Marketing, Penn
Verified email at upenn.edu
Z. john zhang
the Wharton school
Verified email at wharton.upenn.edu
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Z. Jessie Liu
Johns Hopkins University
Verified email at jhu.edu -
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Media Economics
Empirical IO
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Year
Less is more: A theory of minimalist luxury
ZJ Liu, P Yildirim, ZJ Zhang
Journal of Economics & Management Strategy 33 (1), 78-110
, 2024
14
*
2024
A theory of maximalist luxury
Z Liu, P Yildirim, ZJ Zhang
Journal of Economics & Management Strategy 31 (2), 284-323
, 2022
5
*
2022
Asymmetric Impact of AI Matching on Influencer Marketing: Implications for Platform Revenue
ZJ Liu, Y Liu
Marketing Science (forthcoming)
, 2024
2
2024
How Allowing a Little Bit of Dissent Helps Control Social Media: Impact of Market Structure on Censorship Compliance
ZJ Liu
Johns Hopkins Carey Business School Research Paper
, 2023
2
*
2023
People Are More Likely to Believe and Share Fake News on Smartphones (vs. PCs)
M Xu, ZJ Liu, Y Yang
Working paper
, 2022
2022
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