| Green marketing strategies, environmental attitude, and green buying intention: A multi-group analysis in an emerging economy context B Kaur, VP Gangwar, G Dash Sustainability 14 (10), 6107, 2022 | 106 | 2022 |
| Identifying the Predictor Antecedents of Green Purchase Intentions of Millennials in India B Kaur, VP Gangwar ECS Transactions 107 (1), 8121, 2022 | 3 | 2022 |
| Exploring the Role of Lifestyle and Personality in Predicting the Green Buying Intentions of Responsible Consumers: Sustainability Insights From an Emerging Economy B Kaur, VP Gangwar Sustainable Marketing, Branding, and Reputation Management: Strategies for a …, 2023 | 1 | 2023 |
| A review of studies beyond Theory of Planned Behaviour and Theory of Reasoned Action in decoding Sustainable Consumer Behaviour B Kaur, VP Gangwar Contemporary Issues on Business, Economics and Management, 75-85, 2022 | 1 | 2022 |
| 'Our Planet Our Health'- Impact of Health Consciousness and Environmental Concern on Green Purchase Behavior: Role of Reference Groups B Kaur, VP Gangwar, G Dash, N Khan, AA Alkhoraif Polish Journal of Environmental Studies 33 (2), 1-12, 2023 | | 2023 |
| Tactics to promote Sustainable Consumer Behaviour: A Research Agenda B Kaur The Dynamics of Business: A Multidisciplinary Approach, 60-83, 2023 | | 2023 |
| Green Purchase Behaviour: Effectiveness of Reference Group Influence for explaining Green Purchases in Emerging Market B Kaur, VP Gangwar Emerging Trends and Innovations in Industries of the Developing World: A …, 2023 | | 2023 |
| Sustainable Green Consumer Behaviour and its Stumbling Blocks B Kaur, VP Gangwar Roadmap Towards Sustainability-A Multidimensional View, 126-133, 2021 | | 2021 |
| Progenitors and Repercussions of Post-Purchase Regret: A Review B Kaur, VP Gangwar Empirical Economics Letters 20 (Special Issue 4), 1-13, 2021 | | 2021 |
| Analysis of Consumers’ Psychographics in the choice of Green Products: A Systematic Review B Kaur, VP Gangwar Empirical Economics Letters 20 (Special Issue 5), 2021 | | 2021 |
| Antecedents Of Green Purchase Behavior: An Eclectic Cross National Conceptual Framework B Kaur, VP Gangwar, M Upadhyaya International Journal of Control and Automation 13 (3), 191-202, 2020 | | 2020 |
Dr. Ganesh DashAssociate Professor, CAFS, Saudi Electronic University, KSAVerified email at seu.edu.sa