The emerging smart event experience: an interpretative phenomenological analysis JRT Bustard, P Bolan, A Devine, K Hutchinson Tourism Review 74 (1), 116-128, 2019 | 94 | 2019 |
From WOM to aWOM–the evolution of unpaid influence: a perspective article NL Williams, N Ferdinand, J Bustard Tourism Review 75 (1), 314-318, 2020 | 45 | 2020 |
The dilemmas around digital citizenship in a post-Brexit and post-pandemic Northern Ireland: towards an algorithmic nation? I Calzada, JRT Bustard Citizenship Studies 27 (2), 271-292, 2023 | 15 | 2023 |
Design thinking innovation within the quadruple helix approach: a proposed framework to enhance student engagement through active learning in digital marketing pedagogy JRT Bustard, DH Hsu, R Fergie Journal of the Knowledge Economy 14 (3), 2463-2478, 2023 | 9 | 2023 |
Improving the app experience: collaboratively co-creating through social media. JRT Bustard, P Bolan, A Devine, K Hutchinson Journal of Tourism and Development 1 (27/28), 1447-1459, 2017 | 4* | 2017 |
Learning from artificial intelligence researchers about international business implications V Ratten, R Hasan, D Kumar, J Bustard, A Ojala, Y Salamzadeh Thunderbird International Business Review 66 (2), 211-219, 2024 | 2 | 2024 |
The Art of Digital Transformation: A conceptual paper advocating better integration of steps, processes and value disciplines as support for SMEs engaging in Digital Transformation J Bustard, L Mallon, C Reid, M Mulvenna, RR Bond Irish Academy of Management (IAM) Annual Conference, 2022 | 2 | 2022 |
The smart event experience: a many to many co-creation J Bustard Ulster University, 2019 | 2 | 2019 |
Can Collaborative Use and Smart (er) Mobile Platforms develop Better Experiences of Tourism Events? J Bustard ENTER 2016 PhD Workshop Proceedings, 12, 2016 | 2 | 2016 |
'Finding Your North Star in Active Learning Environments: A Framework to Support Experience Co-creation with Students and Stakeholders J Bustard, K Miller, P Joseph-Richard Irish Academy of Management Conference 2021, 2021 | 1 | 2021 |
7 EVENT SPONSORSHIP PJ Kitchin, JRT Bustard EVENTS MANAGEMENT, 168, 2017 | 1 | 2017 |
Revolutionising Digital Marketing Education with Generative AI Integration: An Asynchronous Approach J Bustard, M Ghisoiu, P Bolan, D Boyd Adaptive Education: Harnessing AI for Academic Progress, 2024 | | 2024 |
Digital Transformation in SMEs: A Case Study Example Framing Future Strategy Holistically Through Application of the EAS3EL Conceptual Model J Bustard, L Mallon, M Mulvenna, C Reid, R Bond International Symposium on Digital Transformation, 2023 | | 2023 |
Euro 2020: could Twitter stop racist abuse before it happens? N Ferdinand, J Bustard, N Williams | | 2021 |
5 MARKETING EVENTS: AN ECOSYSTEM PERSPECTIVE JRT Bustard, PJ Kitchin Events Management: An International Approach, 117, 2021 | | 2021 |
The innovation imperative in smart cities and smart tourism: a call for collaboration toward building and sharing knowledge of patterns of success in sustainable living and … J Bustard, I Calzada Available at SSRN 3760809, 2021 | | 2021 |
Making Students Future Ready Through Active Learning: The effects of a Quadruple Helix Model Inspired Module Design J Bustard, P Joseph-Richard Irish Academy of Management 2020 Conference: Management for a Sustainable Future, 2020 | | 2020 |
Emerging Scholar Profile-Dr. John RT Bustard JRT Bustard e-Review of Tourism Research 17 (3), 2019 | | 2019 |
Emerging Scholar Profile- Dr. John RT Bustard https://journals.tdl.org/ertr/index.php/ertr/article/view/530, 2019 | | 2019 |
The Digital Event Experience–a Smart move? An Interpretative Phenomenological Analysis (IPA J Bustard, P Bolan, A Devine, K Hutchinson The Visitor Economy Strategies and Innovations Conference, Bournemouth …, 2017 | | 2017 |