In bot we trust: A new methodology of chatbot performance measures A Przegalinska, L Ciechanowski, A Stroz, P Gloor, G Mazurek Business Horizons, https://doi.org/10.1016/j.bushor.2019.08, 2019 | 364 | 2019 |
Marketing and Artificial Intelligence K Jarek, G Mazurek Central European Business Review 8 (2), 2019 | 292 | 2019 |
Generative artificial intelligence as a new context for management theories: analysis of ChatGPT P Korzynski, G Mazurek, A Altmann, J Ejdys, R Kazlauskaite, ... Central European Management Journal 31 (1), 3-13, 2023 | 212 | 2023 |
The dark side of generative artificial intelligence: A critical analysis of controversies and risks of ChatGPT K Wach, CD Duong, J Ejdys, R Kazlauskaitė, P Korzynski, G Mazurek, ... Entrepreneurial Business and Economics Review 11 (2), 7-30, 2023 | 208 | 2023 |
Blogi i wirtualne spoĹ ‚ecznoĹ› ci-wykorzystanie w marketingu G Mazurek Oficyna a Wolters Kluwer Polska, 2008 | 188 | 2008 |
Industry 4.0: coherent definition framework with technological and organizational interdependencies K Nosalska, Z Piątek, G Mazurek, R Rządca Journal of Manufacturing Technology Management, 2019 | 147 | 2019 |
Znaczenie wirtualizacji marketingu w sieciowym kreowaniu wartości G Mazurek Poltext, 2012 | 125 | 2012 |
Perception of privacy and data protection in the context of the development of artificial intelligence G Mazurek, K Małagocka Journal of Management Analytics 6 (4), 344-364, 2019 | 103 | 2019 |
Leveraging employees as spokespeople in your HR strategy: How company-related employee posts on social media can help firms to attract new talent P Korzynski, G Mazurek, M Haenlein European Management Journal 38 (1), 204-212, 2020 | 88 | 2020 |
Web 2.0 implications on marketing G Mazurek Organizacijų vadyba: sisteminiai tyrimai, 69-82, 2009 | 86 | 2009 |
Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study F Grudzewski, M Awdziej, G Mazurek, K Piotrowska Economics and Business Review Vol. 4 (18), No. 3, 2018 4, 36-50, 2018 | 79 | 2018 |
Transformacja cyfrowa - perspektywa marketingu G Mazurek PWN, Warszawa, 2019 | 77 | 2019 |
Social Media: State of the Art and Research Agenda A Kaplan, G Mazurek Handbook of Media Management and Economics, 2018 | 75 | 2018 |
Marketing principles for Industry 4.0 — a conceptual framework K Nosalska, G Mazurek Engineering Management in Production and Services 11 (2), 9-20, 2019 | 62 | 2019 |
Social Media in the Marketing of Higher Education Institutions in Poland: Preliminary Empirical Studies G Mazurek, P Korzyński, A Górska Entrepreneurial Business and Economics Review 7 (1), 117-133, 2019 | 61 | 2019 |
Virtualization of marketing G Mazurek Contemporary Management Research 8 (3), 2012 | 57 | 2012 |
Artificial intelligence prompt engineering as a new digital competence: Analysis of generative AI technologies such as ChatGPT P Korzynski, G Mazurek, P Krzypkowska, A Kurasinski Entrepreneurial Business and Economics Review 11 (3), 25-37, 2023 | 53 | 2023 |
What if you ask and they say yes? Consumers' willingness to disclose personal data is stronger than you think G Mazurek, K Małagocka Business Horizons 62 (6), 751-759, 2019 | 45 | 2019 |
The Impact of the Digital World on Management and Marketing G Mazurek, J Tkaczyk Poltext, 2016 | 40 | 2016 |
Promocja w Internecie. Narzędzia, Zarządzanie, Praktyka. G Mazurek ODDK, 2008 | 38 | 2008 |