| Optimum stimulation level: Its relationship to personality, demographics, and exploratory behavior PS Raju Journal of consumer research 7 (3), 272-282, 1980 | 1715 | 1980 |
| Differential effects of subjective knowledge, objective knowledge, and usage experience on decision making: An exploratory investigation PS Raju, SC Lonial, WG Mangold Journal of consumer psychology 4 (2), 153-180, 1995 | 644 | 1995 |
| Market orientation in the context of SMEs: A conceptual framework PS Raju, SC Lonial, MD Crum Journal of Business Research 64 (12), 1320-1326, 2011 | 351 | 2011 |
| Market orientation and performance in the hospital industry PS Raju, SC Lonial, YP Gupta Marketing Health Services 15 (4), 34, 1995 | 237 | 1995 |
| The impact of service quality and marketing on financial performance in the hospital industry: an empirical examination PS Raju, SC Lonial Journal of Retailing and Consumer Services 9 (6), 335-348, 2002 | 186 | 2002 |
| The mobile shopping revolution: Redefining the consumer decision process DJ Faulds, WG Mangold, PS Raju, S Valsalan Business Horizons 61 (2), 323-338, 2018 | 167 | 2018 |
| Product Familiarity, Brand Name, and Price Influences on Product Evaluation. PS Raju Advances in consumer research 4 (1), 1977 | 160 | 1977 |
| The impact of quality context and market orientation on organizational performance in a service environment PS Raju, SC Lonial Journal of Service Research 4 (2), 140-154, 2001 | 131 | 2001 |
| Product familiarity and information processing strategies: An exploratory investigation PS Raju, MD Reilly Journal of Business Research 8 (2), 187-212, 1980 | 117 | 1980 |
| EXPLORATORY BEHAVIOR IN THE CONSUMER CONTEXT: A STATE OF THE ART REVIEW. PS Raju, M Venkatesan Advances in consumer research 7 (1), 1980 | 115 | 1980 |
| The relationship between market orientation and performance in the hospital industry: A structural equations modeling approach PS Raju, SC Lonial, YP Gupta, C Ziegler Health Care Management Science 3, 237-247, 2000 | 111 | 2000 |
| Consumer behavior in global markets: the A‐B‐C‐D paradigm and itsapplication to eastern Europe and the Third World PS Raju Journal of Consumer Marketing 12 (5), 37-56, 1995 | 110 | 1995 |
| Exploratory brand switching: An empirical examination of its determinants PS Raju Journal of Economic Psychology 5 (3), 201-221, 1984 | 88 | 1984 |
| Theories of exploratory behavior: Review and consumer research implications PS Raju Research in Marketing 4 (1981), 223-249, 1981 | 88 | 1981 |
| The Impact of Environmental Uncertainty on the Market Orientation--Performance Relationship: A Study of the Hospital Industry? SC Lonial, PS Raju Journal of Economic & Social Research 3 (1), 2001 | 86 | 2001 |
| Sequential and cyclical nature of information processing models in repetitive choice behavior/142 JN Sheth, PS Raju Faculty working papers; no. 142, 1973 | 86 | 1973 |
| Impact of service attributes on customer satisfaction and loyalty in a healthcare context S Lonial, PS Raju Leadership in health services 28 (2), 149-166, 2015 | 80 | 2015 |
| The work-from-home trend: An interview with Brian Kropp DJ Faulds, PS Raju Business Horizons 64 (1), 29, 2021 | 67 | 2021 |
| Pre-trial cognitive effects of cents-off coupons PS Raju, M Hastak Journal of Advertising 12 (2), 24-33, 1983 | 62 | 1983 |
| Impact of quality management on hospital performance: an empirical examination RE Carter, SC Lonial, PS Raju Quality Management Journal 17 (4), 8-24, 2010 | 54 | 2010 |
