Articles with public access mandates - Fred Miao, Ph.D., Professor of Marketing and John Merrill Endowed Professor in Consultative SalesLearn more
Not available anywhere: 1
What makes online content viral? The contingent effects of hub users versus non–hub users on social media platforms
Q Wang, F Miao, G Tayi, E Xie
Journal of the Academy of Marketing Science, 2019
Mandates: National Natural Science Foundation of China
Available somewhere: 1
An Emerging Theory of Avatar Marketing
F Miao, IV Kozlenkova, H Wang, T Xie, RW Palmatier
Journal of Marketing, 0022242921994587, 2021
Mandates: National Natural Science Foundation of China
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