| Channel Governance through Brand Equity: How Brand Equity Shapes Distribution Channel Structure F Kayed, M. B., Kacker, M., Wu, R., Sadeh Proceedings of the Administrative Sciences Association of Canada, 2022 | | 2022 |
| Channel Governance Through Brand Equity M Kayed, M Kacker, R Wu, F Sadeh Available at SSRN, 2022 | | 2022 |
| Multi-brand Franchising M Kayed, M. B., & Kacker Proceedings of the International Society of Franchising, 2021 | | 2021 |
| Channel governance through brand equity: how brand equity shapes distribution channel structure MB Kayed, M Kacker, R Wu, F Sadeh, M Lee-Chin | | 2021 |
| Channel Governance through Brand Equity: How Brand Equity Shapes Distribution Channel Structure F Kayed, M. B., Kacker, M., Wu, R., Sadeh Proceedings of the International Society of Franchising, 2019 | | 2019 |
| Three Essays on the Brand-Channel Interface: How Brand Equity Influences Distribution Channel Governance and Management MB Kayed | | 2019 |
| Channel Governance through Brand Equity: How Brand Equity Shapes Distribution Channel Structure F Kayed, M. B., Kacker, M., Wu, R., Sadeh Proceedings of the 47th Annual Meeting of the European Marketing Academy, 2018 | | 2018 |
| Channel Governance through Brand Equity: Implications for Capital Allocation to Brand Investments F Kayed, M. B., Kacker, M., Wu, R., Sadeh Proceedings of the American Marketing Association 29, E-19, 2018 | | 2018 |
