| Pengaruh Konten Pemasaran Shopee Terhadap Keputusan Pembelian Pelanggan R Yusuf, H Hendrayati, LA Wibowo Jurnal Manajemen Pendidikan Dan Ilmu Sosial 1 (2), 506-515, 2020 | 200 | 2020 |
| The role of social media marketing and brand image on smartphone purchase intention C Savitri, R Hurriyati, L Wibowo, H Hendrayati International Journal of Data and Network Science 6 (1), 185-192, 2022 | 176 | 2022 |
| Implementasi model hybrid learning pada proses pembelajaran mata kuliah statistika ii di prodi manajemen Fpeb Upi H Hendrayati, B Pamungkas Jurnal Penelitian Pendidikan 13 (2), 2016 | 127 | 2016 |
| Analisis bibliometrik perkembangan penelitian penggunaan pembayaran seluler dengan vosviewer F Effendy, V Gaffar, R Hurriyati, H Hendrayati Jurnal Interkom: Jurnal Publikasi Ilmiah Bidang Teknologi Informasi Dan …, 2021 | 94 | 2021 |
| The role of innovativeness-based market orientation on marketing performance of small and medium-sized enterprises in a developing country A Riswanto, R Rasto, H Hendrayati, M Saparudin, A Abidin, A Eka Management Science Letters 10 (9), 1947-1952, 2020 | 82 | 2020 |
| Innovation and marketing performance of womenpreneur in fashion industry in Indonesia H Hendrayati, V Gaffar Procedia-Social and Behavioral Sciences 219, 299-306, 2016 | 58 | 2016 |
| Perceived usefulness, perceived ease of use, and social influence: intention to use e-wallet F Effendy, R Hurriyati, H Hendrayati 5th Global Conference on Business, Management and Entrepreneurship (GCBME …, 2021 | 44 | 2021 |
| Viral marketing and e-word of mouth communication in social media marketing H Hendrayati, P Pamungkas 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME …, 2020 | 43 | 2020 |
| Adoption of digital payments for travelers at tourism destinations E Susanto, H Hendrayati, RW Rahtomo, MFA Prawira African Journal of Hospitality, Tourism and Leisure 11 (2), 741-753, 2022 | 40 | 2022 |
| The role of electronic customer relationship management (E-CRM) in improving service quality AZ Adnan, A Rahayu, H Hendrayati, R Yusuf Journal of Physics: Conference Series 1764 (1), 012051, 2021 | 26 | 2021 |
| Strategi peningkatan kunjungan museum di era covid-19 melalui Virtual Museum Nasional Indonesia M Achyarsyah, RA Rubini, H Hendrayati, N Laelia Image: Jurnal Riset Manajemen 9 (1), 20-33, 2020 | 25 | 2020 |
| Analisis Social Media Marketing Melalui Instagram Terhadap Keputusan Pembelian Pada Produk Clothing Linkswear KS Sarah, R Hurriyati, H Hendrayati Jurnal Manajemen (Edisi Elektronik) 12 (3), 397-411, 2021 | 21 | 2021 |
| Dynamic marketing capabilities and company performance: Marketing regression analysis on SMEs in Indonesian A Riswanto, R Hurriyati, LA Wibowo, H Hendrayati Advances in Business, Management and Entrepreneurship, 28-31, 2020 | 18 | 2020 |
| Resilience acceleration model of small and medium enterprises through digital transformation S Sulastri, H Mulyadi, D Disman, H Hendrayati, H Purnomo Journal of Eastern European and Central Asian Research (JEECAR) 10 (4), 609-619, 2023 | 17 | 2023 |
| E-service quality and price to build online transportation loyalty in Indonesia H Hendrayati, A Askolani, M Achyarsyah, CT Sudrajat, RK Syahidah Hendrayati, 2020 | 17 | 2020 |
| Food blogger review on Instagram as an alternative for helping consumer purchase decision GT Puspita, H Hendrayati 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME …, 2020 | 15 | 2020 |
| Coe TVET Model Development in Economics and Creative Business in Vocational School MAS Heny HENDRAYATI1 *, Edi SURYADI2 , Heni MULYANI3 , Chairul FURQON4 Quality Access to Success 23, 33-40, 2022 | 13* | 2022 |
| The mediating role of competitiveness between entrepreneurial competence and business success O Yustian, S Suryana, C Furqon, H Hendrayati Management Science Letters 11 (1), 93-100, 2021 | 13 | 2021 |
| The Influence of Discount on Repurchase Intention D Qibtiyah, R Hurruyati, H Hendrayati 5th Global Conference on Business, Management and Entrepreneurship (GCBME …, 2021 | 12 | 2021 |
| Measuring Lecturer Motivation Scales: A Second-Order Confirmatory Factor Analysis (CFA) L Nur, D Disman, E Ahman, H Hendrayati, A Budiman 6th Global Conference on Business, Management, and Entrepreneurship (GCBME …, 2022 | 11 | 2022 |