| Marketing in Post COVID-19 Era: A Guide for Marketing Managers S Vafainia https://academ.escpeurope.eu/pub/IP%202020-07-EN.pdf, 2020 | 21 | 2020 |
| Calling Customers to Take Action: The Impact of Incentive and Customer Characteristics on Direct Mailing Effectiveness S Vafainia, E Breugelmans, T Bijmolt Journal of Interactive Marketing 45, 62-80, 2019 | 18 | 2019 |
| Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics S Vafainia, E Breugelmans, THA Bijmolt Marketing Letters 32 (4), 455-476, 2021 | 2 | 2021 |
| Decision support system development for store flyer space allocation: Leveraging own-and cross-category sales effects S Vafainia, RP Rooderkerk, E Breugelmans, THA Bijmolt Available at SSRN 4864299, 2024 | | 2024 |
| Do store flyers trigger cross-category sales? The moderating role of categories’ relatedness S Vafainia, E Breugelmans, T Bijmolt Proceedings of the European Marketing Academy 49, 2020 | | 2020 |
| Empirical Investigations on the Effectiveness of Direct Marketing Communications S Vafainia | | 2019 |
| Can Mass Direct Mailings Compete With Personalized Direct Mailings? Moderating Role of Customer and Message Characteristics S Vafainia, E Breugelmans, T Bijmolt EMAC Confrence 2017, 2017 | | 2017 |
| The Influence of Communication Channels on the Response of Customers in the Exploration and Maturity Stage of the Customer Lifecycle AVS Vafainia | | 2016 |
Tammo BijmoltProfessor of Marketing Research, University of GroningenVerified email at rug.nl