Not All Fun and Games: Viral Marketing for Utilitarian Products C Schulze, L Schöler, B Skiera Journal of Marketing 78 (1), 1-19, 2014 | 347 | 2014 |
Linking Customer and Financial Metrics to Shareholder Value: The Leverage Effect in Customer-Based Valuation C Schulze, B Skiera, T Wiesel Journal of Marketing 76 (2), 17-32, 2012 | 197 | 2012 |
New product adoption in social networks: Why direction matters O Hinz, C Schulze, C Takac Journal of Business Research 67 (1), 2836-2844, 2014 | 128 | 2014 |
Customizing Social Media Marketing C Schulze, L Schöler, B Skiera MIT Sloan Management Review 56 (2), 8, 2015 | 94 | 2015 |
Consumer Protection on Kickstarter D Blaseg, C Schulze, B Skiera Marketing Science 39 (1), 211-233, 2020 | 53 | 2020 |
Referral reward size and new customer profitability HM Wolters, C Schulze, K Gedenk Marketing Science 39 (6), 1166-1180, 2020 | 44 | 2020 |
A Comparison of Return Rate Calculation Methods: Evidence from 16 Retailers S El Kihal, N Nurullayev, C Schulze, B Skiera Journal of Retailing 97 (4), 676-696, 2021 | 10 | 2021 |
Customer-Based Valuation: Similarities and Differences to Traditional Discounted Cash Flow Models B Skiera, C Schulze Handbook of Service Marketing Research, 123, 2014 | 3 | 2014 |
Wie aus Ratgebern Käufer werden O Hinz, J Gottschlich, C Schulze Harvard Business Manager 2011 (December), 10-11, 2011 | 1* | 2011 |
Optimierung von Provisionen in Affiliate Programmen zur Maximierung des Verkäufergewinns C Schulze, B Skiera Dialogmarketing Perspektiven 2009, 67-76, 2008 | 1 | 2008 |
Customer Return Rate Evolution S El Kihal, T Erdem, C Schulze, W Zhang Available at SSRN 3895309, 2021 | | 2021 |