| Brand/story: Ralph, Vera, Johnny, Billy, and other adventures in fashion branding J Hancock (No Title), 2009 | 52 | 2009 |
| Strategic design thinking: innovation in products, services, experiences and beyond JH Hancock Bloomsbury Publishing USA, 2015 | 28 | 2015 |
| Brand/story: Cases and explorations in fashion branding J Hancock Bloomsbury Publishing USA, 2016 | 27 | 2016 |
| Chelsea on 5th Avenue: Hypermasculinity and gay clone culture in the retail brand practices of Abercrombie & Fitch JH Hancock Fashion Practice 1 (1), 63-85, 2009 | 25 | 2009 |
| Fashion in popular culture literature, media and contemporary studies JH Hancock | 24 | 2013 |
| American Men and Identity: Contemporary African‐American and Latino Style D López‐Gydosh, J Hancock The Journal of American Culture 32 (1), 16-28, 2009 | 21 | 2009 |
| Rebranding American men’s heritage fashions through the use of visual merchandising, symbolic props and masculine iconic memes historically found in popular culture K Matthews, JH Hancock, II, Z Gu Critical Studies in Men’s Fashion 1 (1), 39-58, 2013 | 15 | 2013 |
| Fashion, style and global culture with sneakers uniting us JH Hancock Fashion, Style & Popular Culture 6 (1), 3-6, 2019 | 10 | 2019 |
| Transglobal fashion narratives: Clothing communication, style statements and brand storytelling A Peirson-Smith, JH Hancock II Intellect Ltd., 2018 | 10 | 2018 |
| Brand storytelling: Context and meaning for cargo pants J Hancock | 10 | 2009 |
| Telling Brand Tales-Revealing All and Covering Up: The A&F Brand/Story. A Peirson‐Smith, JH Hancock Journal of Popular Culture 50 (6), 2017 | 9 | 2017 |
| The Joy of Pecs: Representations of masculinities in fashion brand advertising JH Hancock II, V Karaminas Clothing Cultures 1 (3), 269-288, 2014 | 8 | 2014 |
| Fashion Brand Stories JH Hancock Bloomsbury Publishing, 2022 | 4 | 2022 |
| Global fashion brands: style, luxury & history J Hancock, G Muratovski, V Manlow, A Peirson-Smith Intellect, 2014 | 4 | 2014 |
| “These Aren’t the Same Pants Your Grandfather Wore!” The evolution of branding cargo pants in 21st century mass fashion JH Hancock The Ohio State University, 2007 | 4 | 2007 |
| Global Fashions, Appearances, Aesthetics, and Identities. JH Hancock, J Strübel, A Peirson‐Smith, K Nishida Journal of Popular Culture 50 (6), 2017 | 3 | 2017 |
| Rebranding American men’s heritage fashions through the use of visual merchandising, symbolic props and masculine iconic memes historically found in popular culture K Matthews, II Hancock, H Joseph, Z Gu Global Fashion Brands: Style, Luxury & History 1 (1), 3-22, 2014 | 3 | 2014 |
| ‘Fashionable pockets’: The transnational rise of cargo pants into popular culture JHII Hancock, EC Augustyn Australasian Journal of Popular Culture 2 (2), 183-195, 2013 | 3 | 2013 |
| Introduction: Fashion and American Culture C Sauro, JHH Hancock Journal of American culture (Malden, Mass.), 2023 | 1 | 2023 |
| Merchandising technologies: It is still all about people; thank goodness JH Hancock Fashion, Style & Popular Culture 9 (4), 433-435, 2022 | 1 | 2022 |
Jessica StrubelUniversity of Rhode IslandVerified email at uri.edu