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Mohammad Hatim Abuljadail
Mohammad Hatim Abuljadail
Other namesمحمد ابوالجدايل, محمد حاتم ابوالجدايل
King Abdulaziz University, Associate Professor of Marketing Communication
Verified email at kau.edu.sa - Homepage
Title
Cited by
Cited by
Year
Life-span differences in the uses and gratifications of tablets: Implications for older adults
K Magsamen-Conrad, J Dowd, M Abuljadail, S Alsulaiman, A Shareefi
Computers in human behavior 52, 96-106, 2015
962015
Decline in news content engagement or news medium engagement? A longitudinal analysis of news engagement since the rise of social and mobile media 2009–2012
L Ha, Y Xu, C Yang, F Wang, L Yang, M Abuljadail, X Hu, W Jiang, ...
Journalism 19 (5), 718-739, 2018
882018
Who pays for online content? A media dependency perspective comparing young and older people
L Yang, L Ha, F Wang, M Abuljadail
International journal on media management 17 (4), 277-294, 2015
512015
The audience and business of YouTube and online videos
M Abuljadail, NC Bi, A Fisher, CY Joa, K Kim, X Wen, FR Zhang
Rowman & Littlefield, 2018
312018
Engagement and brand loyalty through social capital in social media
M Abuljadail, L Ha
International Journal of Internet Marketing and Advertising 13 (3), 197-217, 2019
282019
Big data analytics and e-governance: Actors, opportunities, tensions, and applications
M Abuljadail, A Khalil, S Talwar, P Kaur
Technological Forecasting and Social Change 193, 122612, 2023
192023
What do marketers post on brands’ Facebook pages in Islamic countries? An exploratory study of local and global brands in Saudi Arabia
MH Abuljadail, L Ha
Journal of Islamic Marketing 10 (4), 1272-1287, 2019
122019
What Motivates Online Shoppers to “Like” Brands' Facebook Fan Pages?
MH Abuljadail, L Ha, F Wang, L Yang
Human Behavior, Psychology, and Social Interaction in the Digital Era, 279-293, 2015
112015
Personalized vs non-personalized recommendations: how recommender systems, recommendation sources and recommendation platforms affect trial of YouTube videos among digital …
L Ha, MH Abuljadail, CY Joa, K Kim
Journal of Islamic Marketing 13 (12), 2778-2797, 2022
92022
International advertising
L Ha
Oxford University Press, 2014
92014
Human behavior, psychology, and social interaction in the digital era
A Mesquita
IGI Global, 2015
72015
Item non-response of different question types and formats in mixed-mode surveys: a case study of a public broadcasting TV station’s members
W Jiang, L Ha, M Abuljadail, SA Alsulaiman
Journal of Communication and Media Research 9 (1), 173-184, 2017
52017
Consumers' Engagement with Local and Global Brands on Facebook in Saudi Arabia
MH Abuljadail
Bowling Green State University, 2017
42017
YouTube self-directed learning in the US and Taiwan: an application of the personal responsibility orientation model
CY Joa, M Abuljadail, LS Ha
Online Information Review 47 (6), 1134-1154, 2023
32023
Users and nonusers of YouTube and online video services
M Abuljadail
The audience and business of YouTube and online videos, 17-28, 2018
32018
Advergames and consumer behaviour: A quantitative comparative analysis of the United Kingdom and Saudi Arabia
A Hanbazazah, C Reeve, M Abuljadail
International Journal of Marketing Studies 14 (2), 113-120, 2022
22022
Beyond global youth culture: A cross-national comparison of YouTube usage across the United States, Saudi Arabia, and Taiwan
M Abuljadail, M Harmon, L Ha
International Journal on Media Management 23 (3-4), 264-288, 2021
22021
Exploring Type of Strategies Used by Global Brands to Engage the Saudi Consumers More in Brands’ Facebook Pages in Saudi Arabia in Terms of “Like, Share and Comment”
M Abuljadail, S Badghish
المجلة العربية للإدارة 41 (1), 405-416, 2021
22021
Influence of Advergames on Brand Outcomes and Cross-Cultural Consumer Behaviour
A Hanbazazah, C Reeve, M Abuljadail
International Business Reseach 15 (8), 2022
12022
Open-ended Questions and Mixed-mode Survey? A Comparison between Telephone Survey and Online Survey
محمد ابوالجدايل, محمد
المجلة العربية للإدارة 43 (2), 387-396, 2023
2023
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