| Understanding# WorldEnvironmentDay user opinions in Twitter: A topic-based sentiment analysis approach A Reyes-Menendez, JR Saura, C Alvarez-Alonso International journal of environmental research and public health 15 (11), 2537, 2018 | 202 | 2018 |
| The impact of e-WOM on hotels management reputation: exploring tripadvisor review credibility with the ELM model A Reyes-Menendez, JR Saura, JG Martinez-Navalon Ieee Access 7, 68868-68877, 2019 | 192 | 2019 |
| The importance of behavioral data to identify online fake reviews for tourism businesses: A systematic review A Reyes-Menendez, JR Saura, F Filipe PeerJ Computer Science 5, e219, 2019 | 130 | 2019 |
| Comparing a traditional approach for financial Brand Communication Analysis with a Big Data Analytics technique JR Saura, BR Herráez, A Reyes-Menendez IEEE access 7, 37100-37108, 2019 | 112 | 2019 |
| Exploring key indicators of social identity in the# MeToo era: Using discourse analysis in UGC A Reyes-Menendez, JR Saura, SB Thomas International Journal of Information Management 54, 102129, 2020 | 98 | 2020 |
| Modelos de Adopción de Tecnologías de la Información y Cloud Computing en las Organizaciones P Palos-Sanchez, A Reyes-Menendez, JR Saura Información tecnológica 30 (3), 3-12, 2019 | 92 | 2019 |
| Do online comments affect environmental management? Identifying factors related to environmental management and sustainability of hotels JR Saura, A Reyes-Menendez, C Alvarez-Alonso Sustainability 10 (9), 3016, 2018 | 88 | 2018 |
| Marketing a través de Aplicaciones Móviles de Turismo (M-Tourism). Un estudio exploratorio A Saura, J.R., Palos-Sánchez, P. & Reyes-Menendez International Journal of World of Tourism 4 (8), 45-56, 2017 | 79* | 2017 |
| Consumer behavior in the digital age JR Saura, A Reyes-Menendez, N Matos, MB Correia, P Palos-Sanchez Journal of spatial and organizational dynamics 8 (3), 190-196, 2020 | 74 | 2020 |
| Users acceptance of location-based marketing apps in tourism sector: an exploratory analysis P Palos-Sanchez, JR Saura, A Reyes-Menendez, IV Esquivel Journal of Spatial and Organizational Dynamics 6 (3), 258-270, 2018 | 70 | 2018 |
| Understanding online consumer behavior and eWOM strategies for sustainable business management in the tourism industry A Reyes-Menendez, MB Correia, N Matos, C Adap Sustainability 12 (21), 8972, 2020 | 67 | 2020 |
| Are black Friday deals worth it? Mining Twitter users’ sentiment and behavior response JR Saura, A Reyes-Menendez, P Palos-Sanchez Journal of Open Innovation: Technology, Market, and Complexity 5 (3), 58, 2019 | 66 | 2019 |
| Understanding user behavioral intention to adopt a search engine that promotes sustainable water management A Reyes-Menendez, JR Saura, PR Palos-Sanchez, J Alvarez-Garcia Symmetry 10 (11), 584, 2018 | 65 | 2018 |
| Understanding the Influence of Wireless Communications and Wi‐Fi Access on Customer Loyalty: A Behavioral Model System A Reyes-Menendez, PR Palos-Sanchez, JR Saura, F Martin-Velicia Wireless Communications and Mobile Computing 2018 (1), 3487398, 2018 | 61 | 2018 |
| Marketing challenges in the# MeToo era: Gaining business insights using an exploratory sentiment analysis A Reyes-Menendez, JR Saura, F Filipe Heliyon 6 (3), 2020 | 52 | 2020 |
| Gaining a deeper understanding of nutrition using social networks and user-generated content JR Saura, A Reyes-Menendez, SB Thomas Internet Interventions 20, 100312, 2020 | 47 | 2020 |
| The digital tourism business: A systematic review of essential digital marketing strategies and trends JR Saura, A Reyes-Menendez, PR Palos-Sanchez Digital marketing strategies for tourism, hospitality, and airline …, 2020 | 47 | 2020 |
| How to extract meaningful insights from UGC: a knowledge-based method applied to education JR Saura, A Reyes-Menendez, DR Bennett Applied Sciences 9 (21), 4603, 2019 | 43 | 2019 |
| Un Análisis de Sentimiento en Twitter con Machine Learning: Identificando el sentimiento sobre las ofertas de# BlackFriday JR SAURA, A Reyes-Menéndez, P PALOS-SANCHEZ Revista Espacios 39 (42), 2018 | 43 | 2018 |
| The role of consumer data in marketing: A research agenda L Blasco-Arcas, HHM Lee, MN Kastanakis, M Alcañiz, ... Journal of business research 146, 436-452, 2022 | 40 | 2022 |
José Ramón SauraAssociate Professor (Tenured), Dpt. Business Economics, Rey Juan Carlos UniversityVerified email at urjc.es