# WorldSeries: An empirical examination of a Twitter hashtag during a major sporting event M Blaszka, LM Burch, EL Frederick, G Clavio, P Walsh International Journal of Sport Communication 5 (4), 435-453, 2012 | 245 | 2012 |
Differences in Event Brand Personality Between Social Media Users and Non-Users. P Walsh, G Clavio, MD Lovell, M Blaszka Sport Marketing Quarterly 22 (4), 2013 | 142 | 2013 |
A shift in set: Examining the presence of agenda setting on Twitter during the 2012 London Olympics EL Frederick, LM Burch, M Blaszka Communication & Sport 3 (3), 312-333, 2015 | 93 | 2015 |
Follow Me, What’s the Harm? Considerations of Catfishing and Utilizing Fake Online Personas on Social Media LR Smith, MB KD Smith Journal of Legal Aspects of Sport 27 (1), 32-45, 2017 | 58 | 2017 |
23 Players, 23 Voices: An Examination of the US Women’s National Soccer Team on Twitter During the 2015 World Cup M Hayes Sauder, M Blaszka Communication & Sport 6 (2), 175-202, 2018 | 36 | 2018 |
Battle of the sexes: Gender analysis of professional athlete tweets LM Burch, G Clavio, AN Eagleman, LH Major, P Pedersen, EL Frederick, ... Global Sport Business Journal 2 (2), 43-62, 2014 | 32 | 2014 |
Understanding the wearable fitness tracker revolution R Vooris, M Blaszka, S Purrington International Journal of the Sociology of Leisure 2, 421-437, 2019 | 29 | 2019 |
Establishing a typology of social media uses in the sport industry: A multidimensional scaling study C Witkemper, M Blaszka, J Chung Communication & Sport 4 (2), 166-186, 2016 | 29 | 2016 |
An analysis of collegiate athletic department social media practices, strategies, and challenges M Blaszka, B Cianfrone, P Walsh | 24 | 2018 |
Was dissent being displayed during the Sochi Olympics? Examining the #Sochi2014 hashtag for dissent M Blaszka, EL Frederick, TJ Newman, A Pegoraro Global Sport Business Journal, 2016 | 23 | 2016 |
An examination of sport consumers' Twitter usage M Blaszka | 21 | 2011 |
Why teams rebrand: Uncovering the motives and process of team rebranding initiatives P Walsh, G Clavio, SD Ross, M Blaszka Journal of Applied Sport Management 10 (4), 2, 2018 | 11 | 2018 |
No name, no logo, no problem?: Examining early fan connections to NHL Seattle M Davies, C Armstrong, M Blaszka Sport Management Review 25 (3), 406-427, 2022 | 9 | 2022 |
Wearable fitness devices: An investigation into co-constructed meaning of use M Blaszka, NA Rascon Communication & Sport 11 (3), 570-591, 2023 | 5 | 2023 |
Social media and brand management in sport M Blaszka, BA Cianfrone World Scientific Book Chapters, 223-252, 2021 | 5 | 2021 |
A New Approach: Measuring Athlete Brand Personality On Twitter M Blaszka, P Walsh, G Clavio, A Williams Global Sport Business Journal 5 (2), 1-18, 2017 | 2 | 2017 |
The biggest tweeter: Assessing brand loyalty of a celebrity trainer’s Twitter followers M Williams, A.S., Wright, B. K., & Blaszka International Journal of Sport Management 18 (1), 1-20, 2017 | 2 | 2017 |
Examining the effects of Twitter usage on athlete brand personality MM Blaszka Indiana University, 2014 | 2 | 2014 |
Release the Kraken: An Analysis of the NHL's Seattle Kraken and Its Digital Brand Launch M Davies, C Armstrong, M Blaszka Digital Marketing in Sports, 156-170, 0 | 1 | |
The Kraken Awakens: Exploring the Digital Launch of a New Sport Team Brand During a Global Pandemic CG Armstrong, M Davies, M Blaszka, A Pegoraro International Journal of Sport Communication 16 (4), 471-481, 2023 | | 2023 |