The effect of social media communication on consumer perceptions of brands B Schivinski, D Dabrowski Journal of Marketing Communications 22 (2), 189-214, 2016 | 1644 | 2016 |
The impact of brand communication on brand equity through Facebook B Schivinski, D Dabrowski Journal of Research in Interactive Marketing 9 (1), 2015 | 810 | 2015 |
Measuring consumers' engagement with brand-related social-media content: Development and validation of a scale that identifies levels of social-media engagement with brands B Schivinski, G Christodoulides, D Dabrowski Journal of advertising research 56 (1), 64-80, 2016 | 720 | 2016 |
Measurement and conceptualization of Gaming Disorder according to the World Health Organization framework: The development of the Gaming Disorder Test H Pontes, B Schivinski, C Sindermann, M Li, B Becker, M Zhou, C Montag. International Journal Of Mental Health And Addiction, 2021 | 250 | 2021 |
Reflections on “social media: Influencing customer satisfaction in B2B sales” and a research agenda D Nunan, O Sibai, B Schivinski, G Christodoulides Industrial Marketing Management 75, 31-36, 2018 | 144 | 2018 |
Psychopathological Symptoms and Gaming Motives in Disordered Gaming—A Psychometric Comparison between the WHO and APA Diagnostic Frameworks C Montag, B Schivinski, R Sariyska, C Kannen, Z Demetrovics, ... Journal of Clinical Medicine 8 (10), 1691, 2019 | 136 | 2019 |
Psychometric assessment of the internet gaming disorder diagnostic criteria: An item response theory study B Schivinski, M Brzozowska-Woś, EM Buchanan, MD Griffiths, HM Pontes Addictive behaviors reports 8, 176-184, 2018 | 126 | 2018 |
Influencing COBRAs: the effects of brand equity on the consumer’s propensity to engage with brand-related content on social media B Schivinski, DG Muntinga, HM Pontes, P Lukasik Journal of Strategic Marketing 29 (1), 1-23, 2021 | 115 | 2021 |
Eliciting brand-related social media engagement: A conditional inference tree framework B Schivinski Journal of Business Research 130, 594-602, 2021 | 109 | 2021 |
Exploring the role of social media use motives, psychological well-being, self-esteem, and affect in problematic social media use B Schivinski, M Brzozowska-Woś, E Stansbury, J Satel, C Montag, ... Frontiers in Psychology, 2020 | 102 | 2020 |
A many-analysts approach to the relation between religiosity and well-being S Hoogeveen, A Sarafoglou, B Aczel, Y Aditya, AJ Alayan, PJ Allen, ... Religion, Brain & Behavior 13 (3), 237-283, 2023 | 79 | 2023 |
Social media brand engagement in the context of collaborative consumption: the case of AIRBNB B Schivinski, D Langaro, T Fernandes, F Guzmán Journal of Brand Management, 2020 | 71 | 2020 |
Do consumers acculturated to global consumer culture buy more impulsively? The moderating role of attitudes towards, and beliefs about advertising B Czarnecka, B Schivinski Journal of Global Marketing, 2019 | 58 | 2019 |
The interplay between time spent gaming and disordered gaming: A large-scale world-wide study HM Pontes, B Schivinski, C Kannen, C Montag Social Science & Medicine 296, 114721, 2022 | 57 | 2022 |
Effects of social media brand-related content on fashion products buying behaviour–a moderated mediation model B Schivinski, N Pontes, B Czarnecka, W Mao, J De Vita, V Stavropoulos Journal of Product & Brand Management, 2022 | 50 | 2022 |
The influence of social media communication on consumer’s attitudes and behavioral intentions concerning brand-sponsored events B Schivinski, D Langaro, C Shaw Event Management, 2019 | 45 | 2019 |
The consumer-based brand equity inventory: scale construct and validation B Schivinski, D Dabrowski Working Paper Series A, Gdansk University of Technology, Faculty of …, 2014 | 45 | 2014 |
Effects of social media communication on brand equity and brand purchase intention B SCHIVINSKI PhD Interdisciplinary Journal 2, 157-162, 2013 | 42 | 2013 |
Problematic Online Behaviors Among Gamers: the Links Between Problematic Gaming, Gambling, Shopping, Pornography Use, and Social Networking D Rozgonjuk, B Schivinski, HM Pontes, C Montag International Journal of Mental Health and Addiction, 2022 | 40 | 2022 |
Laxer clinical criteria for gaming disorder may hinder future efforts to devise an efficient diagnostic approach: A tree-based model study HM Pontes, B Schivinski, M Brzozowska-Woś, V Stavropoulos Journal of Clinical Medicine 8 (10), 1730, 2019 | 39 | 2019 |