| When Should Private Label Brands Endorse Ethical Attributes? HO Bodur, M Tofighi, B Grohmann Journal of Retailing 92 (2), 204-217, 2016 | 71 | 2016 |
| Social responsibility and its differential effects on the retailers’ portfolio of private label brands M Tofighi, HO Bodur International Journal of Retail & Distribution Management 43 (4/5), 301-313, 2015 | 29 | 2015 |
| Ethical attribute and brand concept congruity enhances brand evaluations M Tofighi, B Grohmann, HO Bodur European Journal of Marketing 54 (1), 79-108, 2019 | 23 | 2019 |
| Differential effect of client-based and non-client-based projects on marketing students’ course performance and evaluations M Tofighi Marketing Education Review 32 (1), 65-81, 2022 | 20 | 2022 |
| The impact of peer-influence: How does social network endorsement affect nonprofits and for-profit companies? M Tofighi, E Mazaheri, JE Anderson Journal of Nonprofit & Public Sector Marketing 34 (2), 177-203, 2022 | 12 | 2022 |
| Lobbying as a potent political marketing tool for product diversification: an examination of firm-government interaction JE Anderson, RP Lee, M Tofighi, ST Anderson Journal of Strategic Marketing 31 (1), 235-253, 2023 | 9 | 2023 |
| CSR spillover effect: the influence of a brand’s corporate social responsibility activity on competing brands A Tezer, M Tofighi Journal of Marketing Management 37 (7-8), 651-670, 2021 | 9 | 2021 |
| Environmental knowledge gap: The discrepancy between perceptual and actual impact of pro‐environmental behaviors among university students M Tofighi, TW Jackson Journal of Public Affairs, e2426, 2020 | 3 | 2020 |
| Service composite quality as a strategic measure of patient well-being JE Anderson, C Nguyen, M Tofighi Journal of Strategic Marketing 31 (4), 940-960, 2023 | 1 | 2023 |
| The effect of retail shelf position on private-label brand evaluations M Tofighi, B Grohmann International Journal of Retail & Distribution Management 52 (5), 549-564, 2024 | | 2024 |
| The Effect of Social Network Endorsement Type on Subsequent Endorsement Likelihood of Nonprofits and For-Profit Companies: An Abstract M Tofighi, E Mazaheri, JE Anderson Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS …, 2020 | | 2020 |
| Sustainability Labelling for Consumer Packaged Goods and the Implications for Retailer versus Manufacturer Brands M Tofighi, S Sharpe Business Forum 28 (1), 2019 | | 2019 |
| 7G Perceptual Distortion: When Are Environmentally-Friendly Practices Perceived to Be Less Impactful? M Tofighi ACR North American Advances, 2019 | | 2019 |
| A Qualitative Analysis of Nascent Entrepreneurs and Startup Growth Factors in Los Angeles P Nkansa, M Tofighi Business Forum 27 (2), 2018 | | 2018 |
| Conspicuousness of Consumption Determines when Brands Benefit Most from Offering Ethical Attributes: An Abstract M Tofighi, B Grohmann, O Bodur Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | | 2018 |
| Ethical Private Label Brands: Understanding the Role of Extrinsic Quality Cues HO Bodur, M Tofighi, B Grohmann ACR North American Advances, 2015 | | 2015 |
| Overcoming Stigma: Shelf Locations That Benefit Private-Label Brands M Tofighi, B Grohmann, O Bodur Summer SCP-APA Conference, Toronto, Canada, 2015 | | 2015 |
| Ethical Attribute Benefits for Private Label Brands O Bodur, M Tofighi, B Grohmann Society for Consumer Psychology (SCP) Conference, Phoenix, Arizona, 2015 | | 2015 |
| How Does Shelf Placement of National and Private Label Brands Affect Consumer Evaluation and Purchase Intent? M Tofighi, B Grohmann Society for Consumer Psychology (SCP) Conference, Miami, Florida, 2014 | | 2014 |
| How Private Label Brands Benefit from Ethical Attribute Introduction? O Bodur, M Tofighi, B Grohmann Society for Consumer Psychology (SCP) Conference, Miami, Florida, 2014 | | 2014 |
