| Anxious or angry? Effects of discrete emotions on the perceived helpfulness of online reviews D Yin, SD Bond, H Zhang MIS quarterly 38 (2), 539-560, 2014 | 962 | 2014 |
| Generating objectives: can decision makers articulate what they want? SD Bond, KA Carlson, RL Keeney Management Science 54 (1), 56-70, 2008 | 299 | 2008 |
| Why is the crowd divided? Attribution for dispersion in online word of mouth SX He, SD Bond Journal of Consumer Research 41 (6), 1509-1527, 2015 | 244 | 2015 |
| Keep your cool or let it out: Nonlinear effects of expressed arousal on perceptions of consumer reviews D Yin, SD Bond, H Zhang Journal of Marketing Research 54 (3), 447-463, 2017 | 189 | 2017 |
| Improving the generation of decision objectives SD Bond, KA Carlson, RL Keeney Decision Analysis 7 (3), 238-255, 2010 | 133 | 2010 |
| Information distortion in the evaluation of a single option SD Bond, KA Carlson, MG Meloy, JE Russo, RJ Tanner Organizational Behavior and Human Decision Processes 102 (2), 240-254, 2007 | 112 | 2007 |
| Beyond beauty: Design symmetry and brand personality A Bajaj, SD Bond Journal of Consumer Psychology 28 (1), 77-98, 2018 | 101 | 2018 |
| Speaking for “free”: Word of mouth in free-and paid-product settings SD Bond, SX He, W Wen Journal of Marketing Research 56 (2), 276-290, 2019 | 81 | 2019 |
| Anger in consumer reviews: Unhelpful but persuasive? D Yin, S Bond, H Zhang MIS Quarterly, Forthcoming, Georgia Tech Scheller College of Business …, 2020 | 75 | 2020 |
| Word-of-mouth and the forecasting of consumption enjoyment SX He, SD Bond Journal of Consumer Psychology 23 (4), 464-482, 2013 | 68 | 2013 |
| Improving preference assessment: Limiting the effect of context through pre-exposure to attribute levels KA Carlson, SD Bond Management Science 52 (3), 410-421, 2006 | 57 | 2006 |
| Consumer judgment from a dual-systems perspective: Recent evidence and emerging issues SD Bond, JR Bettman, MF Luce Review of marketing research, 3-37, 2017 | 28 | 2017 |
| Dreading and ranting: the distinct effects of anxiety and anger in online seller reviews D Yin, S Bond, H Zhang | 15 | 2011 |
| Precommitment bias in the evaluation of a single option SD Bond, KA Carlson, MG Meloy, JE Russo, RJ Tanner Organizational Behavior and Human Decision Processes 102 (2), 240-54, 2007 | 15 | 2007 |
| Are bad reviews always stronger than good? Asymmetric negativity bias in the formation of online consumer trust D Yin, S Bond, H Zhang | 13 | 2010 |
| Attribute dismissal and valence effects in preferential decision processing ML Hair, SD Bond Journal of Behavioral Decision Making 31 (1), 164-178, 2018 | 11 | 2018 |
| Effects of design symmetry on perceptions of brand personality A Bajaj, S Bond Advances in Consumer Research 42, 402, 2014 | 4 | 2014 |
| How should I think about it? Perceived suitability and the resolution of simultaneous conflicting preferences SD Bond Duke University, 2007 | 3 | 2007 |
| Improving the Generation of Decision Objectives KA Carlson, SD Bond, RL Keeney Institute for Operations Research and Management Sciences, 2010 | 1 | 2010 |
| The Impact of Product Review Writing on Attitude Formation. S Xihao He, S Bond Advances in Consumer Research 36, 2009 | 1 | 2009 |
Han ZhangSteven A. Denning Professor of Technology & Management, Georgia Institute of TechnologyVerified email at scheller.gatech.edu